GrowthHackingIdea - An 11.9% increase in sales
Taloon.com removed social sharing buttons from its product pages. This increased 'add to cart’ by 11.9%.
Why?
The number of shares on most of the product pages was zero. While high number of shares and likes act as a positive reinforcement, low number of shares breeds distrust in the mind of the customer about both the company and the quality of the product.
Source: vwo.com
Cheers,Charlie Patel ;)
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