GrowthHackingIdea - +51% to organic traffic (study)

When you work hard, write cool articles for your blog, but your organic traffic doesn’t grow...
... there is a big chance you are making this popular mistake.

Ahrefs fixed it and their organic traffic increased by 51%.

How?

The mistake is called "keyword cannibalization".
It means having multiple pages on your site that are targeting the same keyword.

At Ahrefs they had 3 posts targeting the same keyword 'anchor text’ but writing about it from different angles.

They combined the 3 posts into 1 mega guide.
The final step was to 301 redirect the old posts to the new URL.

Result: +51% more organic traffic.

Source: ahrefs.com


Cheers,
Charlie Patel ;)



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