A 25-40% response rate (from influencers)

You invest weeks on sending cold emails but end up having 0 responses.
Who am I to get responses from those big names? - You think.
Test another approach! - An angel on your shoulder whispers to you :).

Jason Quey tested another approach and got a 25-40% response rate from cold emails to influencers.

Here's how:

1. He made the subject line appealing.
2. His email was short.
3. He personalized the email with compliments in a genuine way.
4. He made a connection between what an influencer is doing and his product, showing he’s done his research.
5. He didn't beg. He showed influencers what's in it for the influencer = why an opportunity is worth his time.
6. He didn't forcefully sell an influencer on his idea.
7. He ended an email with a question.
8. He followed-up.


An example:

Subject: can I give you $2,100 Samantha? :)

Hi Samantha,

I came across your article on being at peace with your training.

I loved it! I constantly obsess over my training results. I’m excited to try out your techniques next time I hit the gym!

My team at Acme Co. has worked with many CrossFit bloggers like you who have reviewed our signature drink, RunnersAide.

The typical influencer made $2,100 for their review. We can provide you with pictures, talking points, and a free case for you to try.

Would you be interested in having me send you more information about our influencer program?

All the best,
Frank


A follow-up example:

Hey FIRSTNAME,

I’m sure you’ve got a bit on your plate, so I wanted to follow up to see if you were interested in doing a video review.

Most paleo influencers we’ve worked with make $2,100 per promotion.

Would that be of interest to you, FIRSTNAME?

Cheers,
Frank

Source: www.thestorytellermarketer.com


Cheers,
Charlie Patel ;)



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