👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Take Toplyne for a spin!🎯

Into the Twitterverse 🐦🌌

• Creating a category? Find the people who want the NEW THING 🪄

  An insightful thread from Ed Calnan on who to target when you're creating a new category and need your first few champions.

  The TLDR - Target big companies who like working with emerging / bleeding edge tech

  There are two kinds of mega enterprises

  • Those who’re OLD

  • Those who’re YOUNG AT HEART

  Ed makes a terrific point on going after #2 - Think GE, Fidelity, and Mass Mutual.

  Find out which companies were early adopters of products that broke out 💡

• It’s closing season… Q4 is here 🔥

  Here are 6 discovery questions from the guy who took Gong from $178K ARR to $100M+ 🤯

  • What are the challenges you’re facing that you’d regret not solving 6 months from now?

  • Why would you regret not solving that six months from now?

  • How would you stack rank that on your “priorities slide?” Why that number?

  • What are the ripple effects that challenge is having on the business?

  • Who else does this challenge impact? How?

  • Is it fair to include them in [next step] given how they’re impacted by this?

  God bless Chris Orlob 🙈

Chris Orlob @Chris_Orlob

SaaS salespeople: Here are six discovery questions that will help you SELL your way through a tough economy. [Thread]...

8:03 PM ∙ Oct 6, 2022

🔎 The PLG hunt

• Storytelling made easy ft. Overflow 💕

  User flows, done right! ✅ Overflow helps you turn your designs into engaging user experience stories.
  
  A dream come true for designers, Overflow enables you to show a holistic view of your vision, navigate through it effortlessly and communicate value to your team and other stakeholders.

Overflow @overflowapp

We are thrilled to announce Overflow Stories, our solution to every designer's asynchronous design #communication problem! 🙌 Visit our Product Hunt launch page to find out how you can enhance your design presentation workflow: producthunt.com/posts/overflow… #presentationdesign #design

producthunt.comOverflow Stories - Create interactive, self-guided tours of your designs | Product HuntOverflow Stories enables users to create self-guided tours of their designs, share with their team and stakeholders, and present their ...

8:53 AM ∙ Oct 12, 2022

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Which hot and upcoming PLG company are you most excited about? 👇🏻

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Growth Stories 🚀

If in doubt, Paddle out! 🛶

Paddle helps SaaS businesses focus on building rather than billing.

With Paddle, cos. can offload all of the finance-related administration headaches 😎

Loved by over 3000 customers, across 200 markets, and with a whopping $1.4Bn valuation, and TWO multi-million dollar acquisition deals 🤯

We dive into all the growth levers that got them SO far! ✨ Dive right in.

Top of the Lyne

If in doubt, Paddle out.

Haven’t subscribed yet? Join 7K+ growth leaders and get your weekly PLG inspiration. Go on, hit it 👇🏼 In Ancient Rome, affairs of the Empire were pretty simple. The state treasury, known as the aerarium, was divided into two parts: the common treasure and the sacred treasury…

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2 days ago · 3 likes · Aishwarya G and Ruchin Kulkarni

Fundraising, Venture Capital, and Exits 🤑

• Foxglove raises $15M Series A 🎉

  Foxglove is accelerating robotics development by providing visualization and debugging tools. Round led by Eclipse.

  

  TechCrunch @TechCrunch

  Foxglove raises $15M to build dev infrastructure for robots tcrn.ch/3g2s9qI by @Kyle_L_Wiggers

  

  tcrn.chFoxglove raises $15M to build dev infrastructure for robotsFoxglove, a startup building dev tooling for robots and autonomous vehicles, has raised $15 million in a venture funding round....

  3:56 PM ∙ Oct 11, 2022

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• Regie nabs $10M Series A 💸

  Regie enables sales and marketing teams to create, test, and analyze customized prospecting campaigns.

TechCrunch @TechCrunch

Regie secures $10M to generate marketing copy using AI tcrn.ch/3Cf0HyT by @Kyle_L_Wiggers

tcrn.chRegie secures $10M to generate marketing copy using AIRegie.ai, which uses AI to generate marketing copy, has raised $10 million in a venture funding round....

8:15 PM ∙ Sep 28, 2022

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Launches, events, and releases

• Bring motion to your designs ft.LottieFiles 🚀

  Effortlessly collaborate, edit, optimize & ship Lottie animations.

  

  LottieFiles @LottieFiles

  Hey, we've just launched our all-new LottieFiles platform on @ProductHunt! New features: 🎨 Easier to edit & recolor ⚙️ Significantly reduce file size 🤝‍ Faster team collaboration Show us some 💕 & can't wait for you to try it! producthunt.com/posts/an-all-n…

  

  producthunt.comAn All-New LottieFiles - Easily collaborate, edit, optimize & ship Lottie animations | Product HuntExplore updates to features you would love plus new tools for collaborating, editing, optimizing, and shipping Lottie animations....

  7:45 AM ∙ Oct 12, 2022

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Nerding out on PLG 🤓📚

We just launched a new series. Needless to say, it’s a PLG nerd’s goldmine—

Presenting

🥁

Toplyne Labs 🧑🏻‍🔬: A weekly digest covering anonymized insights bubbled up by our proprietary AI... from the wealth of product usage data across our customer base 🧠

In our very first edition: Hitchhikers Guide to PQLs, we bring you the chef’s kiss moment to engage & close a PQL.

Miss, this golden window, and you throw away chances of a higher ACV! ☠️

Ouch. You don’t want that. 👎🏽

Read on to know the 3 crucial insights our Data scientists derived about the anatomy of our beloved PQL ❤️

You’re welcome.

Top of the Lyne

Toplyne Labs #1: Hitchhikers Guide to PQLs

Hey, Ruchin here! Welcome to the first edition of Toplyne Labs 🥳 A weekly digest that covers unique insights on what makes PLG businesses tick, what signals make for the best PQLs, what sales teams get right, what sales teams get wrong, and the meaning of life… Go figure 🤷🏻‍♂️…

Read more

20 hours ago · 12 likes · Ruchin Kulkarni

Blazing Hot Meme Zone ⚡️

A sigh(t) of delight for every SaaS exec ever!

We’re not the only ones leading meme-first, it seems 👀
Credit: Catalyst.io

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