They Got Acquired - A good investment

October 18, 2022
​Read on web​

What if it was easy to invest in companies based on your sustainability values?

That’s what Goodments, an Australian-based mobile trading app, offered its users. The value proposition attracted more than 12,700 novice investors within three years of its 2017 launch.

It also helped young investors overcome what’s often their biggest challenge: choosing which investment to start with, said Tom Culver, who co-founded Goodments with his wife Emily Taylor.

The company’s average user was 24 years old, with equal gender representation — which made it an appealing acquisition target for Douugh, an Australian virtual bank.

Read more about this all-equity deal 👇

​By appealing to a younger generation of investors, this trading app attracted a $1.5M AUD equity deal​

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Behind the business

I'm at a conference for founders this week!

The organizers asked me to speak on a panel about how to sell your business. I'd be amongst the target demographic for They Got Acquired. It was a no-brainer, a great opportunity, right?
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Except...
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The panel is at 8:30pm. 😩
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I'm an early riser; I'm usually in my pajamas by 8:30pm, and sometimes in bed. And to be completely honest, I'm still recovering from the deep-in-my-bones tiredness of parenting young children in a pandemic.
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No way I'm coherent at 8:30pm.

I'll admit I paused before passing on the opportunity. How lame would I look? I also didn't like the idea of leaving them without a female voice on the panel.

But I knew it wasn't a fit, so I let them know — and suggested another female speaker.

To their credit, the organizers were gracious about it. And two days later, they came back to me with another opportunity to join a panel, this time during my waking hours. I'm in.

Sometimes I need a reminder that it's OK to do things my way — and this was that reminder.

I can't be everything. Gotta be me.

Hope you're out there building your business in your own way, too.

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​
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P.S. Remember that Twitter thread I wrote about how much money I've invested into building this brand?

An editor from Fortune reached out to ask if I'd turn it into a column. Here's how it came out.

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Our mission is to redefine startup success by showcasing companies that sell for $100K-$50M. Learn more about us or follow us on Twitter.

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