“You are here for a reason... you are here to shine your light.” 🔆 ~Karen Gunton (#jesspicks 300)

#jesspicks
“You are here for a reason... you are here to shine your light.” 🔆 ~Karen Gunton (#jesspicks 300)
By Jessica L. Williams • Issue #300 • View online
Happy 300th issue of #jesspicks! 🎉🥂
When I started this newsletter six years ago, I had no idea what it would become. It has become the most consistent and rewarding thing I’ve done in my business.
Thank you for reading this newsletter every week. 🤝🏾
Thank you for the replies, the sharing, the support, all of it. What a fantastic journey so far! 💖
In honor of this special occasion, I wanted to share some behind-the-scenes of this newsletter with you.
But first, numbers.
  • The first issue of #jesspicks was sent on July 23, 2016.
  • There are 1519 subscribers (at the time of writing this) - most of those coming in the last two years.
  • #jesspicks has an average 46% open rate and 11% click rate.
  • It has generated over $4,500 in sponsorships, tips, and affiliate marketing.
Why do I publish #jesspicks?
I created #jesspicks when I wasn’t sure what to do with my business, but I knew I wanted to create something valuable for my audience. That was when I first started hearing the word ‘curation’ and realized it was something I was already doing on social media.
It has evolved over the years and has become a place where entrepreneurs, freelancers, and creators get tips, advice, and resources for juggling their businesses and other commitments.
It is a place to share lessons I’m learning, experiments I’m trying, and how I’m managing (or not managing) all the things. I hope you get a nudge, a tip, or a spark for taking action while having grace with yourself through it all.
How has #jesspicks changed over time?
Curated newsletters were still a new concept when I started #jesspicks, but I liked the idea of sharing five helpful things I saw that week with my audience.
After a few years of working in the startup space, I realized the power of the side hustle as a way to start a business in a low-risk way, and then I niched it down a bit to focus on “tips and resources for side hustlers.”
It used to include a quick intro and then 3-5 links.
I’ve slowly added other sections like #loves highlighting what I’m reading, watching, or listening to that week, along with fun tech tools and resources. Finally, the #supporters section highlights folks supporting me on Patreon or Buy Me a Coffee
Right now, I love this format as most people can walk away from each issue with one nugget they can use in their day.
What does my process for creating an issue look like?
#jesspicks has this structure:
  • Subject line 
  • Intro note
  • #sponsor
  • #loves
  • #reads
  • #icymi
  • #lifevibes
  • #supporters
The intro section is often the one that takes the longest to write. It usually includes behind-the-scenes updates and lessons learned based on something that happened that week, so I don’t plan much in advance. However, I realize that I may have to rethink this strategy as sometimes Friday comes, and I have no idea how to start this section. 
The rest of the newsletter is more curated, meaning I share helpful articles or things I’ve used/seen and try to summarize or pull a lesson out of it for my audience.
I get content from various sources, including newsletters, blogs, and podcasts. Whenever I find something worthy of the newsletter, I bookmark it or save it to read later.
Other sections that sometimes take a bit are the #lifevibes and the subject line. I do something untraditional in the newsletter/email marketing space, as my subject line is usually a quote or song lyrics. But I had seen it before and loved the idea, so I stole it, as one does. 😉 And readers have shared that they love seeing the quote in their inbox before reading the newsletter.
While often, I don’t go into an issue in a particular way, it usually has a theme or an overall feeling that I try to keep consistent throughout.
Each issue takes about 3-5 hours to be ready. I work on the newsletter in small sessions throughout the week, spending more time pulling everything together on Fridays.
Next week I’ll share more about tools, how I’ve made money, and gotten subscribers.
Hit reply with any questions.
On to the picks!

Note: This email may contain affiliate links. If you click through my link and make a purchase, I may receive “thank you money” at no additional cost to you. I only recommend products that I use and love.  
#loves 😍
  • 📺. Watching: Mr. Harrigan’s Phone. An ominous supernatural film. Although it is Stephen King, soooo… ’nuff said? 😱 This young man has a heartwarming relationship with an older man (played by none other than Donald Sutherland) and ends up giving him a phone as a gift that seems to keep the connection between them going, even after the man dies. Cue all the creepy.
#reads
Angie Thomas
Dear writer,

The doubt never goes away, no matter how successful you are. So why not write anyway?

Signed, your future readers.

#amwriting
How to Start a Side Hustle While You're Working Full-Time
#icymi
  • 🤝. Want to connect with other #jesspicks readers? Fill out a profile and get an introduction as soon as next week.
#classifieds 🗞
  • Girlboss Daily: Career advice, job postings, tips on work, life, and going after your dreams.
  • Want to earn money promoting other newsletters and potentially pay to build your newsletter subscriber base? Join the SparkLoop Partner Network.
  • With the Stacked Marketer newsletter, get carefully curated digital marketing news, tech, and actionable advice delivered every weekday. Consumed in 7 minutes or less.
👀. Have something you’d like to promote to #jesspicks 1500+ readers? You can buy an ad or sponsorship here.
#lifevibes
💖💖
💖💖
#supporters ☕️
Thank you Krista, Jessica, Annetta, Constance, Tunde, Jen, Michelle, Emile, Bex, Kim, Angela G., Lauren B., Chelsea, Amy, Ricky, Kirsten, Vin, Julie, Nicole, Humza, Greg, Kristin, Kirstyn, Jess, Cheryl, Krysta, Adrena, Vidya, Kristyn, Danielle, Keryn, Terry, Vanessa, Meredith, Lauren, Meg, Maria J., Chivon, Kim, Luciano, Colie, Chasity, Laurie, Latienda, Collette, Anne, Kristen, Liz, Katherine, Monale, Betsy, Melissa, Lindsay, Jennifer, Kayla, Madison, Rae, Stephanie, Christine R., Christine M., Frances, Hannah, Chris, Brandy, Mea, Kristian, Maria K. Avery, Adam, Barbara, Shenee, Desiree, Lisa, Kandice, L’Oreal, and LaVerne for being #jesspicks supporters!! ❤️
Want to help support this newsletter? Buy me a coffee.
Did you enjoy this issue?
Jessica L. Williams

Side hustler? Newsletter creator? Get inspiration, tips, and resources for entrepreneur-ing your way.

In order to unsubscribe, click here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
Chicago, IL

Key phrases

Older messages

“Do the best you can today and journey in grace with the rest.” 💆🏾‍♀️~Lalah Delia

Saturday, October 15, 2022

How are you feeling, REALLY? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

“When you hit a wrong note, it’s the next note that makes it good or bad.” 🎶 ~Miles Davis

Saturday, October 8, 2022

Time doesn't always mean energy... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

“Resist the idea that you have to live life one way.” 🤗 ~Kandice N Cole

Saturday, October 1, 2022

Slow growth is still growth. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

“Come and see: today is calling you.” 🤙🏾 ~Morgan Harper Nichols

Saturday, September 24, 2022

Wanna pick my brain? This is for you... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

“Your mind will answer most questions if you learn to relax…” 🧘🏾‍♀️ ~William S. Burroughs

Saturday, September 17, 2022

Happy September! Thank you for being so supportive of my break. Sometimes we need to pause to reset, “Your mind will answer most questions if you learn to relax…” 🧘🏾‍♀️ ~William S. Burroughs By Jessica

🧵 What to do when 280 characters aren’t enough…

Friday, December 9, 2022

The latest tips, strategies, advice, and stories from the Buffer blog. ‌ ‌ ‌ Image Hey folks 👋🏾 How are we all feeling as we approach the end of the year? I'm both ready for some time away and

Layoffs at Airtable, evaporating demand for NFTs, and Sam Bankman-Fried's parents step away from Stanford

Friday, December 9, 2022

View in browser Top News The Federal Trade Commission today sued Microsoft to block its planned $75 billion acquisition of Activision Blizzard. As notes the WSJ, the lawsuit sets the stage for a court

Seed funding: All you need to know 🌱

Friday, December 9, 2022

What's the deal with Mastodon? | How to raise a seed round | Reflex Solutions launches charitable foundation. View this email in your browser Powered by Clari The Sifted Newsletter Hello Sifted

You're just one step away from starting your dream business

Friday, December 9, 2022

Plus, a special gift for you inside͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

📰 SaaS Tribune Weekly - Dec 08

Thursday, December 8, 2022

SaaSHub Weekly - Dec 08 Our weekly list of useful, trending and featured products TramaTM logo TramaTM Protect your brand. Register your trademark. Free verification. Simple online process. Transparent

starting in one hour: 🎥 The Future of Digital Health webinar 

Thursday, December 8, 2022

Join us at 4 PM ET for a webinar on the future of digital health CB Insights Join us on December 8, 2022 @ 4 PM ET! The Future of Digital Health Webinar Don't Miss The Future of Digital Health

PLG & Profitability : More Product Doesn't Necessarily Mean Greater Profits

Thursday, December 8, 2022

Tomasz Tunguz Venture Capitalist If you were forwarded this newsletter, and you'd like to receive it in the future, subscribe here.​ ​PLG & Profitability : More Product Doesn't Necessarily

MicroAngel State of the Fund: November 2022

Thursday, December 8, 2022

Sideways MRR action but cashflow slump. Designing MicroAngel LP + MicroAngel playbook as an investment. 30-day Revenue: $31k ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🔥 Codédex, FotoFinish, TelemetryHub, Thread Notes

Thursday, December 8, 2022

Today's Trending Products and Posts. Codédex Start your coding adventure View FotoFinish App to automate cleaning supervision at remote sites View TelemetryHub by Scout APM A simple one-step

📈 Day 8: Raising Your Rates: Check List

Thursday, December 8, 2022

Freelancember Day 8 Raising Your Rates: Checklist Yep... now's the perfect time to raise your rates. On Day 7, you learned 10 reasons why you oughta. On Day 10, you'll figure out how much. Now