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This is GC⚡ #91 — your secret weapon for newsletter growth ⚔️

A special welcome to the 61 newest readers of the Growth Currency⚡ newsletter!

Thank you for giving me space in your inbox. 🙏

Did someone forward you this newsletter? Subscribe here »​

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[GC News & Announcements]​
What You Need To Know

​Adam Ryan of WorkWeek calls out Substack as a "Ponzi Platform"​
​The CEO of WorkWeek.com doesn't hold back when opining on how Substack has created a circular referral system: "Whoever built this feature is either a total moron or hoping everyone else is a moron."

​
​Ann Handley publishes "new & improved" Everybody Writes (2nd Edition) ​
​I love Ann Handley. I love her writing. I love her newsletter. I love that instead of writing a *new* book, she took her best-selling Everybody Writes and improved upon it. This is now your "New and Improved Go-To Guide to Creating Ridiculously Good Content".
​
​The Tilt launches *NEW*referral program & shares how to build one for your newsletter​
The Tilt famously grew their newsletter on the back of their $TILT coin. But they've revamped their referral tiers, offering new referrers more than just imaginary crypto money. I love their newsletter and if you're a content entrepreneur, you will too—subscribe with my referral link ;)

[GC Editorial]​
One Newsletter : Two Episodes : Thousands of People ⚡

One of the best ways to grow your newsletter (and your audience) is to leverage Other People's Audiences. I go over it a lot more in my free 1KS Roadmap email course.

The point is: you can have one conversation with one person and get in front of their whole audience. It's the ultimate 1-to-many leverage play, and it's why anyone launching a book, course—or any kind of product—does a round of media interviews.

Think about your newsletter the same way.

I was recently on two podcasts discussing newsletter growth and monetization—and sure enough, I saw noticeable spikes in subscriber rates:

And it wasn't a coincidence.

Neither of these podcasts get millions of monthly downloads (yet!)—but podcast appearances don't just mean you're reaching a podcast audience. You're tapping into their WHOLE online audience.

A *good* podcaster will promote their episodes with...

• tweet(s) about the episode to the host's audience
• a link and/or feature in the podcast's newsletter
• a LinkedIn post to their audience
• a featured blog post or Medium article (with a juicy backlink to your website for SEO!)
• TikTok short-form clip appearances
• YouTube shorts/highlights
• a mention in any community space the podcaster may have

These numbers have the potential to be massive and could increase awareness for you and your brand exponentially—at a much faster scale than you can achieve on your own, for free.

So start pitching yourself to other podcasts. What are you waiting for?

⚡ Dylan Redekop || Newsletter Strategist 💙💛 @growthcurrency @newslettersco @substats_ @InboxStash #4 USE OPAs (aka Other People's Audiences) → get on podcasts → get into publications and/or blog posts [PODCAST] OPTION A: COLD/WARM OUTREACH Find podcasts to reach out to. Do a Google/Twitter/Spotify search for keywords in your industry. [PODCAST] OPTION B:… ⚡ Dylan Redekop || Newsletter Strategist 💙💛 @growthcurrency #3 CROSS-PROMOTE Find newsletters speaking to a similar audience. HOW? Reach out to your favorites! —OR— Use Google—and/or—search in directories: → @newslettersco → @substats_ → @InboxStash Find newsletters and pitch! Set a goal to pitch X newsletters/wk. Then do it! May 29th 2022 0 Retweets 2 Likes

And here are the two podcast appearances I teased earlier, if you're interested in listening :)

1) The Community Experience (a SPI podcast) with Jillian Benbow:
​Leveraging Newsletters with Dylan Redekop of Growth Currency

We discuss:

→ Starting a newsletter from scratch
→ How to get your first subs without a huge audience
→ Why niching down sparks creativity
→ Monetization & finding sponsors
→ A newsletter model for community managers
→ Leveraging platforms to expand your reach
→ Overcoming initial roadblocks

​Listen here »​

2) The I Want To Know podcast with Josh Spector:
​I Want To Know If I Should Start A Newsletter

Josh has a "reverse interview" style of a show where the guest asks him questions they want to know.

Here's what I asked:

​1) Why shouldn't someone start a newsletter?​

​2) What's the fastest way to get 10,000 subscribers for your newsletter?​

​3) What should you consider when pricing newsletter ads?​

​Listen here »​
​Watch here »​
​

[GC Curated: Start + Grow + Improve + Monetize your newsletter]​
Your Growth Currency ⚡ This Week

"Knowledge is the currency of growth."

​

START YOUR NEWSLETTER

⚡ Content Curation: The Unbreakable Guide for 2022 by Priscilla Tan

My take: Curated newsletters are both incredibly popular AND a great way to *start* publishing a newsletter. The best tips in this guide are 1) ensuring you're curating & sharing high-quality content, and 2) organizing it properly. My Growth Currency⚡ Airtable base has over 350 curated links. Most are high quality, and they are all organized with tags and status (Saved, Scheduled, Published, Archived).

(🔗 via Refind)

​

GROW YOUR NEWSLETTER

⚡ I just passed 30,000 subscribers on my newsletter — how I got here by Nick Wignall

My take: Damn this is admirable. The 3 HUGE takeaways from this thread...

→ Nick was consistent and published 262 Mondays in a row
→ Nick ruthlessly only wrote about things he enjoyed: "Optimize for energy and enthusiasm."
→ Nick makes it very easy & obvious for people to subscribe on his website

Nick Wignall @ndwignall I just passed 30,000 subscribers on my newsletter It took 5 years because it’s always been a side-project when I had time outside of my day job and family of 4 kids. A few thoughts on how I got here and where I want to go next... pic.twitter.com/ACJpzOsBPO October 13th 2022 1 Retweets 95 Likes

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IMPROVE YOUR NEWSLETTER

⚡ How to create, send, and use surveys to grow your creator business by Steph Knapp

My take: The better you know your readers, the more you can improve your newsletter—and how effectively you can grow it.

(🔗 via For The Interested)

​

​

MONETIZE YOUR NEWSLETTER

⚡ Put Your Newsletter Sponsorships on Autopilot by Mike Cardona & Daniel Bustamante

My take: Booking & organizing your newsletter ads/sponsorships is tedious work. This process by the Busy To Leveraged guys makes it *much* smoother—thanks to a little automation ⚡

​

(Newsletter Of The Week)​
The GC NOTW 🤘

⚡Deplatformable by Paul Macko

Actionable small business marketing lessons.

Get actionable small business marketing lessons that will get you new subscribers, customers and supporters. Not the worst way to spend a couple of minutes today.

​Subscribe today »​

​

Thanks for making it to the end—I try and save some personal ramblings for this space.

I usually write a fresh new article for you every week. And that consistency has started to pay off.

But this past week has been busier than usual with work. And I'm currently finishing this edition at the kitchen table of my hotel room at 6am while on the road for meetings.

Needless to say, I simply ran out of runway to write and publish a quality article for y'all this week.

I'll be back with more next week. Promise.

In the meantime, check out my catalog of articles all about newsletter growth & monetization HERE.

​

How would you rate this edition?​
​⚡⚡⚡⚡⚡ Electrifying!​
​⚡⚡⚡ A decent jolt.​
​⚡ Just static...​

Hit reply and let me know why — I answer every one :) Or DM me on Twitter!

​

And in case you missed it, here are last week's TWO most popular links:

#1: How committing to 100 newsletter editions has changed my life by Growth Currency⚡
#2: Run Your Newsletter Like a Restaurant by John Nicholas
​

​
Other Growth Currency⚡ Resources:
​
→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers​
→ The Ultimate Creator Database of Awesomeness​
→ How To Start, Grow, and Optimize a Substack Newsletter​
→ Advertise in this newsletter​
→ Book a Newsletter Consult With Me: 30 Mins​

Peace and platonic love,

Dylan

​Twitter | Medium | Instagram | TikTok​