OCTOBER 28, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

In Friday 5s: It’s time to get serious about the content business. Joe talks exit strategy with Go Daddy, 250 bloggers share their revenue details, and a new doll’s on the toy scene that you just have to see.

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Serious content creators build audiences, not followers. Here are five things the entrepreneurs who took the stage at Creator Economy Expo do that less-serious content creators don’t.

1. Invite your audience into your content business: Wally and Amanda Koval of Accidentally Wes Anderson built a business at the intersection of content and community. They refer to their audience of over 1M as adventurers.

As they write on their about page: “Together, we seek and share the most beautiful, idiosyncratic, and interest places on earth while uncovering unique and unexpected stories behind the facades.”

Wally says serious content creators can let the community help guide the direction, from submitting ideas to sharing audience-generated content.

2. Have fun with your community: Twitch streamer Leesh Capeesh says creators must show up and genuinely connect with those who want to connect with you. Your audience can tell when you act inauthentically and will be disappointed (and possibly disappear) if you do. When she’s livestreaming, she brings her true self. “I’m not (streaming) trying to trauma-bond. I’m here to have a good time.”

3. Welcome newbies: As your audience grows, new members will be arriving each day and likely want to know about topics you may have addressed three months or even three years ago.

Podcaster Jordan Harbinger welcomes new listeners with a podcast starter pack – a curated playlist of his most popular episodes grouped by topics to help new listeners get a feel for the content.

4. Help people: If more than 1M pay for a product, chances are they are searching for tutorials on how to use it. That’s the advice from Roberto Blake, author of Create Something Awesome: How Creators Are Profiting From Their Passion in the Creator Economy. Frankly, how-to content works for many content tilts connected to products and services (and usually not yours). Once people find that educational content, they may stick around to see what other content your brand offers.

5. Don’t forget to rest: Author Daniel Pink says rest is an essential part of optimizing your entrepreneurial performance. Among his rules for effective breaks: Something is better than nothing. Outside is better than inside. Social is better than solo. Moving is better than stationary.

Resource: Tips and Takeaway Lessons Learned at Creator Economy Expo That Will Propel Creators Forward​

Join The Tilt community for Creator Economy Expo 2023 in May. Register today for the lowest prices as rates increase next month.​
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• Dig deeper into the business of creators and how to work with brands in the new report – The Business of Creators from HubSpot and The Tilt. [free report]
• 1.5K to 2.5K: Running the Content Business [10K Creator Podcast]
• Joe and Robert talk about what content creators should do with the new Twitter and the Meta earnings disaster. [This Old Marketing Podcast]
• Joe talks to Go Daddy in this five-minute video – Content Creator Exit Strategy: 5 Steps To Selling Your Business.
• ICYMI: Should Content Creators Want an Audience or a Community?​

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• Go inside the revenue statements for 250+ blogs, h/t Leah @ Blogging Freedom. [list]
• Everybody can write, but most can’t write well without CEX speaker Ann Handley’s new edition of Everybody Writes: Your New and Improved Go-To Guide for Ridiculously Good Content. [book]
• ​Selling without feeling fake often is a creator’s conundrum. Josh Spector spends 30 minutes explaining how to do it. [video]
• Gil Kruger launched the podcast, Mentally Gil, a conversation with creators about their mental health journeys. Season one centers on anxiety, OCD, and burnout. [podcast]
• Creators make the toy shelves. Did you see the T-shirt on this new doll? [image]

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Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony.

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