The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✎
​A fun email for Friday. I hope you enjoy!

Edition: Friday, October 28th, 2022​
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🎤 Listen to this email here:

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Swipe:

Here's a funny "Swipe File In The Wild" I saw yesterday while walking around my neighborhood....this hilarious van promoting their plumbing service 😂

Here's the side of the van featuring a dude "flying" above an air conditioning condenser unit 😂

Sometimes I'm skeptical of advertisements that are purely just "funny" but don't actually work. Many bar/restaurant signs are like this:

However this Radiant Plumbing van totally caught my eye, made me laugh, and made me take a pic....and now I'm talking about it here to 56,734 people current on this SWIPES email newsletter....so maybe it works!

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Wisdom:

Something to remember when selling your product:

People generally don't want the product itself, but rather the change it brings:

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Interesting:

I question the accuracy of this information, but I found this to be a cool visual layout for showing what age you "peak" at certain life skills or events.

According to this chart, my plan to die at 85 on November 17th, 2067 is justified 😂

Take the information in this chart with a grain of salt...but I do love the way it's laid out.

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Picture:

There's this "Tooth Gem" fad happening where you can get a small fake diamond put on your tooth:

✦ It's NOT permanent.
✦ You can peel it off anytime.
✦ It'll last up to a week.
✦ It costs roughly $50.

It's getting kind of popular:

At an event this weekend they were giving them out for free, so a group of us decided to get them 😂

It required a 2-minute "procedure" where they use dental glue to place the fake diamond, then use a UV light to harden it.

It kind of looks like you're getting a dental cleaning:

It was a fun little thing to do, not permanent, and a fun conversation starter!

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Essay:

Since most of us work from home, your office area has become increasingly important.

Here's an evolution off my own office spaces as technology became more and more a part of our lives:

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College dorm room setup circa 2002:

College dorm room plastic desks:

Then for many years after I had the standard desk + computer combo in various apartments:

Of course I'd randomly work from other tables or balconies on the laptop just to switch things up:

There was even a hot minute where I attempted to go "100% laptop only" in order to not be attached to a desktop. I tried using an up-down rolling desk:

That worked decently....but ultimately it wasn't great for long periods of work, and frankly it looked stupid:

Then came the era of making a whole room into an office:

Each version was a little different as video become more important and I had to make the offices look prettier on camera:

Now many offices need teleprompters, good lighting, designed backgrounds, 3 camera setups, microphones etc:

My current office serves as a reading room, recording studio, workspace for others, and can also turn into a queen bedroom for spillover guests:

The ironic thing is, I'd say 50% of the time I just work from a laptop with friends on the dining table 😂

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Sketch:

This crappy error message gets seen over 1,000 times a day on Copywriting Course:

It's a pretty crappy error message, and not very effective. I made it really quick as a placeholder and never updated.

Do YOU have any ideas on how to make this error message awesome?

I'd like it to convey why someone should join the Copywriting Course.

People see this error message when they try to view member-only material, but they are not a member.

For example: We have a "Live Feed" sidebar on the blog with member-only material:

If someone clicks one of those links without being logged in, they see that crappy error message:

I thought it'd be a fun experiment to take suggestions from this Friday S.W.I.P.E.S. Email list.

Reply to this email with your copy suggestions or design suggestions!

If I use your ideas, I'll send you a C❤️PY tshirt!

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​Sincerely,
Neville Medhora

• Join Copywriting Course (October 2022 is last chance for monthly plan)​
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