8th Revolution - Cannabinoid Playbook: November 2022

Welcome to the 116 new members of the forward-thinking cannabinoid revolution who have joined us since last month!

They have now joined the 4,277 others who are receiving high-signal, data-driven analysis to be in front of their peers in the cannabinoid space!

One Report, Once a Month, Everything You Need to Know in Cannabis

​Read our 20+ November Playbook here ​

The Arcview Investment Summit was great. Now, it’s time to prepare for Las Vegas.

Are you going to MJBIZCON?

Kellan and I will be there. Here is a calendar link if you want to find a time to chat while there.

​Let's find a time to connect​

The cannabis industry continues to play out exactly as everyone thought. Circle K, the global convenience store, has signed a deal with GTI to sell licensed cannabis in Florida beginning next year. This news follows the Minnesota clarification over hemp-derived THC. MN has opened up the floodgates of having THC beverages sold in bars and supermarkets. What could possibly be next in cannabis?

"Risk diversification matters not just as a defensive measure, but it also maximizes returns because we expose ourselves to all the opportunities out there." —Peter Bernstein

​
In business, diversification of revenue streams helps to account for variability. Cannabis is just that: variable.

With massive pricing volatility, political unknowns (both positive and negative), and independent markets state by state, cannabis is full of unknowns.

A few cannabis businesses have diversified into adjacent industries to seek stable revenue and fortify their business why others should follow.

​Diversify to Stabilize - Page 7​

New York is currently the most analyzed cannabis market. For better or worse, they are doing it "my way"—hat tip to Frank Sinatra. We interviewed Damian Fagon, Chief Equity Office of the OCM.

🎙️Listen to the Interview | Read the Interview - Page 9​

​
The Florida medical market is massive, and expectations are high for adult use. Brady Cobb has re-entered the Florida Cannabis Market with a new venture: Sunburn Cannabis.

What is the significance behind the name “Sunburn,” and why, after one successful exit in Florida, did he think the incredibly competitive market was primed for his new venture? 🎙️Listen to the Interview | Read the Interview - Page 10​

Descheduling or Rescheduling: What does the difference mean for the state of the industry? Pages 11 & 12​

​
​California's cannabis market considers the illegal market its most formidable competitor. Companies need the illegal market to wane, but many don't want to see more money supporting law enforcement efforts to prosecute the plant. They'd rather see taxes lowered to make the illegal market less profitable. Page 17​

​
​The Dosing Project Story, Part 5: Cannabis Scientific Underwriting - Page 19 ​

​Looking to maximize your extraction by getting the particle size just right? Emerald Scientific has products that can
provides you the most consistent grind and particle size while maintaining the highest air quality for your facility. ​
​

🎙️The Dime

Last month on The Dime, we dove into:

• ​The Largest Cannabis Greenhouse in the US-Ft. Graham Farrar​
• ​Florida's Premium Power Player ft. Brady Cobb​
• ​Trailblazing Cannabis ft. Jane West ​
• ​New York's Only Family-run, Women-Owned Cannabis Company ​

​

​

The full episode is on the left and the on-the-go, < less than 10 minute version is next to it .

​

​

Learn More:

Did you miss our Case Study on maximizing margins in your processing facility? Click the link below and we will send you our free detailed 30+ page analysis. Send me the Case study on Maximizing Margins. ​

Are you interested in raising your brand awareness and being in front of a targeted engaged cannabis demographic? We have 1 spot left for 2022. Click here to reserve the last few spots available for 2022 Sponsorship.

See you next month,

8th Revolution

The playbook is intended to be additional reference point in taking future steps to build your market share. If you have additional questions or want further analysis, just say the word and we can share more.

At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in regards to the hemp & cannabis industry. Our forward-thinking team can diagnose, analyze & optimize every detailed nuance of your company to keep your business safe, smart, and profitable. Our flexibility and experience combined with ongoing research creates unique insights into how to best grow your market share. We are creative problem solvers that rely heavily on analytics and trusted facts to help adapt an array of business services to meet your company’s growing needs.

​

Follow 8th Revolution on Social Media!