AARRR is an abbreviation that stands for “acquisition, activation, retention, referral, and revenue”. AARRR, often called the pirate metrics framework (as in “arr, matey”), helps Shopify Partners perfect their funnel by providing actionable metrics for each stage of the sales and marketing strategy. In this article, we’ll go through each part of the AARRR metrics framework, why it’s useful for growing Shopify apps, and how to improve outcomes in each part of the framework.

Common uses are for delivery dates, wrapping options or status information beyond the standard Shopify ones. Once the customer has selected them, it can be useful to display these afterwards to remind your customers. This can be reassuring that they selected the correct options and save unnecessary support calls or emails to check.

Offering discounts to your customers is a powerful marketing strategy for your Shopify store. To offer discounts, you can create discount codes, and set up automatic discounts that can grow the engagement of your customers. Shopify gives customers the ability to enter coupon codes to get discounts on their orders. but it is only on the checkout page.

I’m gonna share a quick tutorial on how we can use Vue.js with Shopify’s own predictive search API to create a dynamic product search page. Vue.js is a front-end Javascript framework that we can use to build interactive user interfaces. In today's tutorial, I’m going to share one example of using Vue.js in Shopify theme development and that is to create a product search page for our Shopify theme. We’ll learn how to quickly set up a Vue.js app, retrieve a list of items from the search API and then update the list of items based on the value passed into the search bar by the user.

Over the last couple weeks I have been working on a simple Shopify App to prefetch the checkout page of a Shopify store, so the checkout page shows up faster for customers. The goal of the entire app is to add 800 bytes of JavaScript at the bottom each page. The JavaScript logic took about 2 hours to write. Making the rest of the app and getting it into the Shopify App store took another 50 hours.

In this video you'll learn how to create custom Shopify themes completely from scratch. We'll make use of theme kit to sync our files with Shopify.

Our friendly DevTools teams at Mozilla, Google, Microsoft, and Apple have once again been hard at work. And in this article, I’ll attempt to summarize the most impactful new features that are now available in browser developer tools. So much has happened over these past few months that I may have missed a few things, but hopefully, you’ll find something that helps you in this article. There should be a little bit for everyone, whatever your level of experience with web development is, and whatever browser you use.

In this tutorial I’ll be explaining how to use Google Sheets as a database, to store the results of a user poll. I’ve used this Google Sheets approach for a number of marketing campaigns. I chose this method over a more traditional Database solution for one reason: Data retrieval.