Wolf Craft - Your PR questions answered - edition #7

Welcome to the seventh edition of PR Questions with Nora.

This new monthly newsletter feature was inspired by you! If you've attended one of our recent PR workshops, you likely noticed there were A LOT of great questions during the Q&A's. We've collated all the questions and once a month we'll send you two in-depth answers to your most common PR questions.

Read past editions here.

Q: I'm an illustrator who licenses work rather than directly selling to consumers. Can I still get press?

A: Yes! You're still a maker and there are a lot of press opportunities for people who license work. Most of these opportunities are profile focused rather than product focused.

Raising your profile as a service provider is just as important as anything else.

Talk about your process, talk about what you know, your techniques. Use examples of your best clients and include really beautiful images of work you've already done. That can be enough to get your profile up there.

Look at other people who don't make work for sale, but also license their designs. What publications are they in? What assets are in each press piece? What are the story angles? This will start to give you a really good roadmap of where you can go and the assets you should be making.

Q: When sending pitches to editors, do you recommend including a press pack with a certain number of images?

A: This is a great question. We do create digital press kits that live online. We very rarely send physical things unless requested.

What we do is create a dropbox or Google drive folder and link everything there.

We don't always send everything all at once, but we'll have it there for them, and sometimes we'll link to just the images or sometimes we'll link to just an info sheet.

What's important is to have all this stuff set up ahead of time, so it's ready to go. That's what helps us get our clients press placements faster *and* it makes us some of the most reliable PR folks out there. Once we’ve established that we can help an editor with good info quickly, they are more likely to reach out over and over.

A few useful tools to help you get started:

How to Create a High Impact Press Page and Why Everyone Needs One

Your own personalized weak & Edit PR Review

Photography Strategy: Q&A With Lighting Designer Erin Lorek

Thanks for giving us some time in your inbox! If you have any PR questions be sure to send them our way. We'll always respond and you may even see the answer in our newsletter!

Cheers,
Nora & Kirsten

PS - If you liked the newsletter, we’d be so happy if you shared it with others who might find it useful. Anyone new can subscribe here.

Wolf Craft - Your PR questions answered - edition #7

Q: I'm an illustrator who licenses work rather than directly selling to consumers. Can I still get press?

Q: When sending pitches to editors, do you recommend including a press pack with a certain number of images?

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