Trevor McKendrick - How not to kill your company

Good morning -

What an incredible week it has been!

If you’re on twitter, or even tangentially into crypto, you’ve seen the insanity of what’s happened at FTX.

Any “summary” I could link to is already outdated, as basically every day this week had a new explosion….

So instead I’ll send you to Matt Levine, who will undoubtedly have a good summary later today in his daily Bloomberg article.

Trevor

How not to drive your company off a cliff (article)

The times they are a’ changin’.

Many, many startups are going to die in the next 6-18 months. The entire market has corrected & cash is now actually be valued appropriately!

This will have significant consequences in how startups are run: employee compensation, # of hires, budget sizes, micromanaging founders, how lean companies are. I believe the cliches are generally true… barring one off high leverage mistakes, the best companies will thrive.

There’s been mass delusion among silicon valley that the only thing that ever mattered was growth. This is factually incorrect. In the long run, all companies are measured by free cash flow per share. End of story.

Now, when a startup should be measured by that metric is open to debate, and growing quickly can certainly lead to much larger free cash flow per share, but the final goal is always FCF/share.

The Choice (book)

I’m rereading Edith Eger’s memoir of surviving the Holocaust & becoming successful in the US after. Not an easy book but a worthwhile one.

Share the newsletter…

Here’s a link to today’s newsletter: https://ckarchive.com/b/k0umh6hd28pwp

Sign up for the newsletter…

If you got this from a friend, you can sign up to get the newsletter for free every Monday morning here



Older messages

How to live a meaningful life

Monday, November 7, 2022

Good morning - I asked a friend the other day: “Why do you wake up in the morning?” I don't think it's actually all that easy a question to answer. If you do the “5 whys” thing (answer the

How to open a Swiss bank account

Monday, October 10, 2022

Good morning! Trevor Back to the office (article) Elad Gil's summary of his conversations talking to a ~10 growth stage CEOs about what their companies are doing about going back to the office.

What a time to be alive

Monday, October 3, 2022

Hi all! My company Seis is growing its customer support team I've been learning about queuing theory - can any of you help build me a model for an M/M/k system? My use case is I want to be able to

Kobe Bryant's practice free throw success rate

Monday, September 26, 2022

Hi all - I just got back from an amazing week off. It's good to be back. Trevor Tweet of the week (5 tweets) “something a mentor of mine once told me that i will pass along: a great way to stay

What it's like being poor

Monday, September 12, 2022

Good morning! Thank you to everyone who messaged me wondering where I was. I'm back - for now! Have a fantastic week. Trevor A Remembrance of my Mother (article) Emily Oster on her mother, who

You Might Also Like

mRNA breakthrough for cancer treatment, AI of the week, Commitment

Monday, March 3, 2025

A revolutionary mRNA breakthrough could redefine medicine by making treatments more effective, durable, and precise; AI sees major leaps with emotional speech, video generation, and smarter models; and

• Affordable #KU Kindle Unlimited eBook Promos for Writers •

Monday, March 3, 2025

Affordable KU Book Promos "I'm amazed in this day and age there are still people around who treat you so kindly and go the extra mile when you need assistance. If you have any qualms about

The stuff that matters

Sunday, March 2, 2025

Plus, how to build a content library, get clients from social media, and go viral on Substack. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Food for Agile Thought #482: No Place to Hide from AI, Cagan’s Vision For Product Teams, Distrust Breeds Distrust

Sunday, March 2, 2025

Also: Product Off-Roadmap; AI for PMs; Why Rewrites Fail; GPT 4.5 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Pinterest For Authors 📌 30 Days  of Book Pins 📌 1 Each Day

Sunday, March 2, 2025

"ContentMo is at the top of my promotions list ... "I'm amazed in this day and age there are still people around who treat you so kindly and go the extra mile when you need assistance. If

Is it bad to have too many options?

Saturday, March 1, 2025

Meet the Paradox of Choice ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

[Electric Speed] Am I making a mistake?

Saturday, March 1, 2025

Plus: easy meeting scheduling | LA & Yosemite travel tips ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Community Seats for March 2025 to May 2025

Saturday, March 1, 2025

50 % off the Regular Price — Thank you for Being a Subscriber! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

• 30-Day Book Promo Package • Insta • FB Groups • Email Newsletter • Pins

Saturday, March 1, 2025

Newsletter & social media ads for books. Enable Images to See This "ContentMo is at the top of my promotions list because I always see a spike in sales when I run one of their promotions. The

New Course Live: Experimentation-Led GTM

Friday, February 28, 2025

A Go-to-Market Framework That Never Fails ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏