🧙‍♂️ “It’s so much harder to get sponsored now…”

Hey there,

I’m curious, does it feel harder for you to land sponsorships than it used to?

Hit reply and let me know. 🤔

Most creators I talk to feel like it might be because:

• It’s harder to stand out in their niche or industry
• Reaching their audience feels like an ”algorithm” roulette wheel
• Others keep accepting deals for free or little pay
• There’s economic uncertainty
• Brands love lowballing because they’re supervillains

Look, I get it.

Being a creator is pretty unrelenting (especially if you also have a 9-5 job!) and trying to maintain a consistent sponsorship strategy at the same time??? 🥺

So, I’ve got good news and bad news for you.

Which one do you want first? (Hint: the bad news is not that bad.)

Bad news

All of the above factors ARE real:

• There are more and more creators starting every day
• Organic reach has declined on basically every platform
• Most creators accept low rates because they don’t have much experience
• The economic outlook is not great
• Brands are offering less money to certain creators (who don’t have experience)

BUT…guess what?

Things get exciting when you start looking at these as potential opportunities.

Good news

• More creators mean more opportunities for collaboration and recognition for your niche/industry
• New platforms are popping up every day allowing you to reinvent yourself
• There are more educational resources for creators to learn their worth​
• Brands are looking for creative and cost-effective marketing solutions now more than ever
• Brands often need education (from you) about what’s fair compensation

No one ever said that being a creator was easy.

Every year there will be new challenges to overcome.

But with a mindset of positivity, opportunity, and abundance, we can all THRIVE. ✌️

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Justin Moore | Creator Wizard

Twitter / YouTube / Book a 1-1

Thanks to George Blackman for contributing to this piece.