Hey folks 👋🏾 

First of all, I know this is coming quite late – my sincere apologies! Buffer's Marketing team spent an amazing week reviewing our content strategy and planning for next year. You might even see some changes implemented in this week's edition and going forward. We look forward to sharing better content than ever in this newsletter.

Welcome to the 1,730 creators, marketers, and small business owners who subscribed this week! (Fun note: this newsletter has grown 2x its initial audience since May 2022 🤯.)

This week, we have some great content on the blog! From our Content Library, we’ve completed our “Best Times to Post on Social Media” collection with our articles covering LinkedIn and Twitter.

Umber adapts Season 2 Episode 7 of our podcast Small Business, Big Lessons, where we learn how and why several entrepreneurs have embedded taking a stand within their business’s overall purpose. Finally, Kinsey Wolf shares the things she started saying no to and the measurable effect they had on her business growth (and happiness).

Hope you have a lovely start to the week, and we’ll see you next Monday!

Warmly, 

Tami & the Buffer team

P.S. Our 2023 State of Remote Work survey is still open to submissions. We’d love to hear from you and all your WFH friends and family about your past year of remote work! 

👇🏽On the blog this week

⌛ The Best Time to Post on Twitter

There are multiple factors when figuring out the most ideal times to share content on the platform, and this guide will provide insights into best practices when posting on Twitter.

🏋🏽 How These Small Businesses Stand Up For What They Believe In

In Small Business, Big Lessons, season two, episode seven, these small business owners use their platforms to speak up about deserving causes and have incorporated elements into their businesses to help make a difference.

Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far).

🙅‍♀️ Saying “No” Instead of “Yes” Helped Me Build a Six-Figure Business

Kinsey Wolf didn’t believe the power of saying “no” until she saw the effect it had on growing her marketing consultancy. Here are the things she started turning down and the measurable effect they had on her business growth (and happiness).

⏰ The Best Time to Post on LinkedIn

The best time for posting on LinkedIn may vary, but not as much as it does for other platforms. In this guide, we’ll share the best practices when posting on LinkedIn.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

“💰 I sell this!”

We’re back with another easy trend that doesn’t require any video (unless you want it to) and could be created with photos.

This audio allows you to show all the different products your business has to offer. Just go through different photos/videos of your products synced with the audio transitions (I sell this, also this, and this, etc.)

Check out this example from @adularescence_!

Mastodon, an open-source software for running self-hosted social networking services, along with several other social networking sites, grows to over a million users in the wake of Elon Musk’s Twitter takeover.

And Tumblr shares its new double checkmark feature that users can pay $8 for in exchange for no ads and “verification.”

Thanks for reading! 💟

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