Katelyn Bourgoin on Knowing Your Audience

Hey there 👋🏽 

This week we’re happy to share our latest edition of Social Proof, our series chronicling how ambitious individuals grow their personal brand. Tami talked to Katelyn Bourgoin about knowing your audience. Katelyn has worked in buyer psychology and provided a ton of useful tips that can help you create content that will resonate with your followers.

If you haven’t checked out the rest of the Social Proof blog posts, you can do so here.

Also on the blog, I published a guide on the best strategies for creating website copy. We also have another excellent piece from Allison Esposito Mendes on how she built a community for her small business, Tech Ladies. And finally, we shared a Cultural Spotlight from one of our product designers, Ismail, on his home country Morocco.

Hope you have a lovely start to the week and we’ll see you next Monday!

P.S.: Have a social media question for us? Use #AskBuffer and let us know on Twitter!

Warmly, 

Umber & the Buffer team

👇🏽On the blog this week

⚡ Social Proof: Katelyn Bourgoin on Knowing Your Audience

We recently published the last installment of Social Proof (for the time being) and it’s a great one if you’re looking to connect more with your followers. In this interview, Tami talks with Katelyn Bourgoin about how she grew her personal brand by adapting her understanding of consumer psychology.

✍🏼 A Practical Guide to Writing Website Copy For People Who Aren’t Professional Copywriters 

I wrote about the best strategies for creating copy on your website along with some great examples from small businesses. Your website is a key part of your business — in order to convince buyers to trust your products you need to have compelling copy, here's how to get started.

🤝🏽 How I Built a 200,000-Person Paid Membership Community With $0 in the Bank to Start

We have another great guest post by Allison Esposito Medina, founder, and CEO of Tech Ladies. She provides the four simple strategies that helped her grow her 200,000-member community on a budget.

📍Cultural Spotlights: Morocco

I’m so excited to introduce our first Cultural Spotlight! At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Ismail, one of our product designers, presents a deep dive into Morocco.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

📹 “Looking for a sign?"

Jumping on this trend should only take a few minutes of your time. The first half of the video (“looking for a sign?“) should include text that says “Looking for a sign to [describe your product/what you want people to get from your business here]?” and you can use any video clip that teases what is about to be revealed in the second half of the video. Then, when the audio switches to “this is it,” - reveal your product. Don’t forget to use the copy in your caption to give more details and use relevant hashtags!

Check out this example from @hannahalisaco showing off some cute Halloween cups!

Thanks for reading! 💟

Which was your favorite piece this week? What do you want to read from us next? Give us a shout out on Twitter, we’d love to hear from you.

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