Hey folks 👋🏽 

We’ve got some great articles on the blog this week. Umber shares how businesses staying small can yield the best results and I walk through choosing your own path to growth as a business.

We also have Gabi Tang sharing her first article on making hybrid meetups inclusive. And ahead of the busy shopping season, I’ve put together alternatives to traditional Black Friday campaigns.

Finally, we have a teeny-tiny request to make of you. We’ve put together a survey to get your feedback on this newsletter in its current form. We‘d appreciate just a few minutes of filling out this survey so we can keep improving it for you.

Hope you have a lovely start to the week, and we’ll see you next Monday!

Warmly, 

Tami & the Buffer team

P.S. Speaking of surveys, our 2023 State of Remote Work survey is still open to submissions. We’d love to hear how the past year of remote work has been for you!

👇🏽On the blog this week

🛍️ 4 Alternative Ways to Approach Black Friday in 2022

Customer sentiments and shopping habits are changing. In this article, I highlight alternative approaches to Black Friday for businesses.

🏪Why these Small Businesses are Intentionally Staying Small

Small businesses don’t have to grow in size to make a difference. In this article, Umber shares why, sometimes, thinking small can lead to the biggest dividends.

📈 How These Small Businesses Are Growing Sustainably

How do you know when to say ‘yes’ to opportunities for growth and ‘no’ to the things that will lead you from your path? In this article, business owners share stories about their growth and offer practical advice about retaining their identity while building their future.

🔗 How We Made Our Hybrid Meetup Inclusive

In early September, the Core Foundations team at Buffer scheduled and organized its first in person meetup in Lisbon, Portugal. However, due to a mix of reasons, from family leave to health, only half of the team was able to attend in person. Here’s how Gabi and her team navigated the changes.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

📹 ““These are a few of my favorite things”

Show off your business with this trend! Use the first part of the audio (“these are a few of my favorite things”) to show a little glimpse into what you work on, and then transition to showing your best clips of your product/business.

Check out this example from @mashandspread, a business sharing healthy-ish recipes! They use the first part of the video to show a little bit of the baking process and then transition to showing the final results of the recipes.

One of my favorite things on the Internet is this video from ESPN’s Sports Center account set to the That’s So Raven theme song.

That video, combined with this great article showing that no industry is too boring for social media in Rachel Karten’s Link in Bio newsletter, shows that there is no limit to exciting ways to approach your social media.

Thanks for reading! 💟

Which was your favorite piece this week? What do you want to read from us next? Give us a shout out on Twitter, we’d love to hear from you.

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