Saas Marketer - Chris Walker

Chris Walker

(and other tasty #b2b morsels)

Nov 15

1️⃣ SaaS Marketers 👇

You aren't paid for how many leads you generate.

You're paid for generating $$.

So don't construct a watered-down ebook that no one will read. Instead, hire that thought leader to create insight, hyper niche-specific content.

Then, distribute through social channels (paid and organic).

And watch those inbound, self-attributed demo’s roll in 💰

2️⃣ A B2B Brand Masterclass

I have to admit...

I wasn’t convinced about Jason Vana's shirt when he first jumped on the recording.

I mean, it was nice, I just was sure about the colour combination (it was black and yellow) 😝

But about 20 minutes into our discussion about branding in B2B the penny dropped.

It’s part of their brand 🤯

Everything:

👉 Onboarding process for new customers
👉 Jason’s LinkedIn post copy
👉 How they communicate with clients

And yes…

👉 The shirt Jason wears for podcast interviewsIs brand aligned ✅

This is how you build a B2B brand.

Learn how by listening to the full episode of Confessions Of A B2B Marketer 😝

3️⃣ The blueprint to bootstrap a B2B service business from $0 to $150k MRR 👇

$0-10k MRR:

👉 Get really good at doing the thing (delivery)
👉 Get really good and communicating about the thing (sales and marketing)
👉 Learn what your niche is

$10-50k MRR:

👉 Work out how you can be better/cheaper than competitors
👉 Start hiring
👉 Stick with the niche

$50-150k MRR:

👉 Get really good at hiring/management
👉 Get even better about communicating about the thing (internal training/documenting)
👉 Keep stuck to the niche

Focus > everything else

4️⃣ Stop interupting your ideal customers

Do these 5 things instead:

1️. Create a controversial, strong narrative related to your niche

2️. Persuade someone internally to host interviews with other famous people in the niche to explore this narrative

3️. Get your CEO to post zero-click content to a single social platform about this narrative

4️. Shift paid spend from the lead gen budget to guarantee distribution of the most engaging zero-click content on that social platform to your ideal customers

5️. Repeat for 6 months

5️⃣ Oh and shout out to Zapier for doing 229,509 tasks for us over the past 18 months 👇

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Saas Marketer - Chris Walker

Older messages

Oct 22 Income Report

4 Steps To Become Famous In Any B2B Niche

5 BIG B2B Insights

Fame hit £100k MRR in Sept.

5 pieces of B2B wisdom

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