Saas Marketer - 5 pieces of B2B wisdom

5 peices of B2B wisdom

📈

Jul 22

1. What most B2B marketers do

❌ Gate or charge for their best information
❌ Run 5 different social channels poorly
❌ Add barriers to the buying process
❌ Spend 0% of their time trying to understand their buyer

What you should do:

✅ Give away your best stuff
✅ Dominate one social channel (paid and organic) before moving on to the next
✅ Rip out friction from the buying process
✅ Spend 50% of your time trying to understand your buyer

2. Personal brands are more important than ever in B2B

B2B companies will start hiring people JUST because they have an audience of their ideal buyers.

Why?

Because it will reduce CAC of course.

Adam Holmgren of GetAccept, one of the leading demand gen thinkers in Europe joined me on the Confessions Of A B2B Marketer podcast to explain more:

👉 bCast: https://bit.ly/3ojiygd
👉 Spotify: https://spoti.fi/3cxRbMY
👉 Apple: https://apple.co/3cvLW0c

3. Shut down all but one of your social channels

If you have more than one social profile for your B2B business and it isn’t driving meaningful results:

👉 Qualitative feedback from prospects saying they heard of you from X platform

👉 People sharing and coming on your content

Then you need to shut them all down.

Then choose the one that you think shows the most promise and re-invest JUST there.

Re-invest there until you have achieved one or both of the points above.

And then re-open the next one… and repeat.

There are few worse signs than a B2B social feed with a stream of links back to watered-down blog posts and zero engagement 🤓

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Saas Marketer - 5 pieces of B2B wisdom

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