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17 November, 2022

Mini Report

Trends in Email Engagement

What time is the best time to send email? How many people actually use Dark Mode? What’s the most popular email client?

GREAT questions. (And ones I hear folks ask all the time.)

And now, we’ve got the answers to those questions—and more—in the Trends in Email Engagement report.

The data you’ll see in this report can help you decide when to send that next email campaign, or which email clients you need to prioritise building for.

I know I’ll be using the data to help me strategise 2023’s email campaigns…

Jaina Mistry
Director of Email Marketing, Litmus

How did November happen already? I’m using this reporting template to help me share 2022’s emails wins with the rest of the marketing team.
Know your delivery rate from your deliverability rate and hard from soft bounce with this handy-dandy deliverability cheat sheet. Print it out and stick it on your wall for easy reference.
And I’ll leave you with some hot tips on how to get the most out of testing your emails in multiple email clients.

Cast your vote in the Litmus Email Excellence Awards

As an email aficionado, we’re counting on you to help us find 2 winners for the Best Email Design category for B2B and B2C.

Round 1 voting is now open for the Best Email Design: B2C! To cast your vote, simply click on the button beneath the email you think has the best design:

Best Email Design B2C

Round #1

Vote for this email

TriMark Digital

View larger

Email from Lev with an AMP shopping cart experience for the Sonos speaker.

Lev

Access2Insight

Vitality

Voting booth created by Litmus Personalize.

Then join us next week for the final round where you can choose your favorite email design for both B2B and B2C.

Take a wander through my must-reads

Transactional emails don’t need to look or sound transactional. April Mullen shares some great tips on how to humanise your transactional emails.
Yahoo continues to surprise me with how much they’re legit changing email for the better—and showing marketers how they can tap into those changes.
Everyone needs work friends. As someone who’s worked remote for nearly a decade, my work friends keep me sane on those zanier
days

Jaina here, your host of this week’s issue

Hiya! I’m Jaina and I lead the email team here at Litmus. Currently typing this in the dark in a part-renovated house. NEARLY THERE.

Did you cast your vote up there? Scroll back up to give your favourite email design a click!

handydandy deliverability cheat sheet Best Email Design category Litmus Email Excellence Awards favourite email design best email content TriMark Digital View latest email resources popular email client next email campaign favorite email design multiple email clients Email Engagement report

Vote for your fave email design, know the best time to send email, and more

Trends in Email Engagement

Cast your vote in the Litmus Email Excellence Awards

Best Email Design B2C

Take a wander through my must-reads

Jaina here, your host of this week’s issue

Key phrases

Older messages

Creating image glitch effects in email, vote in the Email Excellence Awards, and more

Email design best practices, download your email deliverability cheat sheet, and more

How to keep your subscribers happy, a quick look back at Litmus Live, and more

How to make phone numbers clickable, email design best practices you should steal, and more

Interactive email for beginners, upgrade your pre-send checklist, email performance tips, and more

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