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27 October, 2022

An email with different colored bubbles pointing to it to indicated different personalization choices for the email

Resource

Quick Wins in Personalization

You’ve probably noticed: we are big fans of email personalization. Customers love it—and so do we! But we also realize, email is just one small piece of the personalization puzzle that marketers are trying to complete.

So, we partnered with our friends at Epsilon and Mutiny to put together five quick wins in personalization to help you complete your personalization picture.

The best part? All of these work together to give you one very cool (and effective) personalization strategy that customers remember.

Dive in today!

Maria Coleman with the sweetest smile you ever did see

Maria Coleman
Senior Content Marketing Manager

stylized lines to show left aligned text

True or false:
If you have any copy longer than three lines, you should left-align that copy.

Scroll to the bottom for the answer.

Only 3 days left to submit your best email campaign for the Email Excellence Awards! It’s your chance to get recognized for your amazing work.
This year’s Litmus Live was one for the books! If you missed it, or want the highlights, check out our day 1 and day 2 recaps for all the good stuff.
An email marketing funnel isn’t one-size-fits-all. But we have some tips for email strategies that work at each stage to help you keep subscribers happy.

Links worth saving and savoring

Email marketing trends can make your head spin. I loved this recent SEJ podcast with Jay Schwedelson on trend mythbusting for 2023.
I just discovered Subjectline.com and I am blown away by this FREE subject line rating tool.
As we ramp up for yet another unexpected holiday shopping season, email continues to be marketer’s best friend.

‘Tis the season

The Marketing Millennials on LinkedIn: What's the weather like today? Image of tweet reading Excited for we just found some money we have to spend before the end of Q4 weather.

Hi there, it’s Maria.

I handle creating new content that gets our readers excited—like this! You can find me working on blogs, ebooks, and all the fun content projects at Litmus.

It’s spooky season. What’s the scariest thing about working in email marketing?

The answer: True! As a general rule of thumb, here at Litmus we left-align any copy that’s more than three lines long. We cover this (and other fundmental principles) in Foundations of Email Design.

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best email content latest email resources one small piece five quick wins effective personalization strategy

How to keep your subscribers happy, a quick look back at Litmus Live, and more

Quick Wins in Personalization

Links worth saving and savoring

‘Tis the season

Hi there, it’s Maria.

Key phrases

Older messages

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Interactive email for beginners, upgrade your pre-send checklist, email performance tips, and more

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Show me your award-winning email campaign

The one checklist to rule them all, interactive email techniques to try, and more

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