Author: @CC99Carol

Editor: Colin Wu

Abstract：

The recent explosion of centralized exchanges has caused the crypto market, which has just recovered a bit of vitality, to suffer another heavy setback. On November 13, 2022, FIFA publicly announced that it would launch four blockchain soccer games during the Qatar World Cup.

https://www.fifa.com/fifaplus/en/articles/fifa-unveils-range-of-new-web-3-0-games-ahead-of-fifa-world-cup-qatar-2022

In a sense, these four upcoming projects can be said to have received official endorsement, they are “FIFA World Cup Qatar 2022 in the Upland Metaverse”, “AI League: FIFA World Cup Qatar 2022 Edition”, “FIFA World Cup Qatar 2022 on Phygtl” and “Matchday Challenge: FIFA World Cup Qatar 2022 Edition”. Today let’s take a brief look at these four projects together.

Preface

The upcoming World Cup is certainly a shot in the arm for the recently sluggish market. And crypto investors are fist-pumping into World Cup-related blockchain projects. At the same time, many Web3 developers are also trying to link GameFi with the World Cup as the popularity of GameFi rises.

Combining the World Cup with GameFi for a project is not unexpected at all, and a simple analysis of the logic behind it is the fan effect. The World Cup is a hot spot of concern for people all over the world, so you can imagine how huge its fan base is.

At the same time, the fan effect of the World Cup also increases the stickiness of the GameFi project and makes up for the drawback that traditional GameFi projects tend to lose game players. And with the advantages of blockchain, the global immersive game platform created by GameFi will definitely become a hot track.

At present, the best GameFi projects are Sorare and Footium, which have received $680 million in Series B funding and $3.35 million in seed round funding respectively, which shows their market potential. In addition to these two mature projects, FIFA has also announced that it will launch four blockchain soccer games during the Qatar World Cup. And let’s briefly understand these four projects.

Project Introduction

1、 FIFA World Cup Qatar 2022 in the Upland Metaverse

https://www.upland.me/

Upland users can collect official FIFA World Cup digital assets and earn or buy various digital items related to the World Cup, including the legendary video highlights of the tournament. They can also purchase special color items to customize their home in Upland, as well as trade their own assets with friends to win prizes.

Upland is actually a virtual property trading game based on reality and the blockchain, and has been described in the media as “Monopoly on the blockchain,” where players can buy, trade, collect and sell virtual property at will on its platform. Upland also wants to create an open market economy based on true ownership, blurring the boundaries with the real world, and this has set the stage for Upland’s subsequent development. And as a game based on the World Cup, it is inherently anchored in the economic plan that Upland wants to achieve.

In addition, Upland itself has no complicated private key or wallet management, users only need to provide their email address, create a username and set a password, which is a great convenience for Upland users. And if users want to make payments, they can do so using common methods such as Paypal, credit cards and in-app payments. All of this allows Upland users to truly experience an open marketplace for economic transactions.

2、AI League: FIFA World Cup Qatar 2022 Edition

https://fifaworldcupaileague.com/

AI League is a 4V4 casual soccer game that uses AI-controlled characters to participate. Players can act as coaches and owners of AI teams to develop tactics, improve their abilities through training, and collect and trade their favorite characters to build their own teams.

The AI decentralization protocol that powers it, the Altered State Machine (ASM), is an agent platform for creating and training AI. ASM currently exists at the market intersection of GameFi, DeFi, and NFT, and with unique global patents and provable technology, promises to be a powerful economic layer for autonomous agents. With this agreement in place, AI League is sure to be able to carve out a niche.

3、Matchday Challenge: FIFA World Cup Qatar 2022 Edition

https://matchday.com/

Matchday is an AR mobile app that allows users to customize and take World Cup photos to target the high emotions of their soccer fan base through a casual social prediction game based on soccer cards, where the fun comes not only from “picking the right one” but also from being the best in their social circle.

This project is still in a relatively early stage and I found that there was less valuable information, so I experienced the project on the official website, and registered the project account, and then found that Matchday in the project for the new members will be registered in the early stage of the gift of some players’ card packs, the specific game mode will also be around these card packs to develop. If you are interested, you can also experience a little.

4、FIFA World Cup Qatar 2022 on Phygtl

https://www.phygtl.xyz/

Phygtl is a casual social game with soccer collectible cards. It is a mobile application mainly involving fans, who combine soccer with blockchain to create the first fan-generated, automatically rewarded game platform, attaching economic benefits and eternal value to their favorite World Cup images and video clips, and allowing its participating users to predict World Cup matches.

Even Romy Gai, FIFA’s Chief Commercial Officer, said “This is a very exciting partnership as we embrace a new breed of digital native soccer fans and interact with them in a space where we know they are already active. As we continue to develop our strategy for the game for a long time to come, it is certain that Web3 will play an important role and this marks the beginning of our journey.” It’s really a win-win situation for everyone.

Summary

As blockchain projects become more mature, the areas and needs involved increase. The combination with the World Cup is a good opportunity for blockchain to come out of the circle and benefit greatly. It is important to know that blockchain can only be understood and participated by more people if it breaks the divide with reality. At the same time, the World Cup can thus increase its interactivity and actual economic value, and both sides can mutually benefit and win-win, and fans and participants can also be satisfied and profitable.

The combination of this blockchain and World Cup not only breaks the next-generation barrier, but also creates a new flow of heat. And let’s look forward together whether this event can reawaken the sluggish crypto market.

Reference link：

https://web3caff.com/zh/archives/40486

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