Nov. 23 - Macy’s Thanksgiving metaverse return | October ad spend shows signs of promise

 
 

Daily Dive

Nov.​ 23,​ 2022 | Today’s news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Marketing Dive will not publish a newsletter on Nov. 24 or Nov. 25 due to Thanksgiving.

During the break, dig into why experiences will be critical to holiday marketing this year as consumers share plans of "revenge living" and how marketers are using nostalgia to help lighten the mood in an otherwise turbulent year.

Above all, we hope you can take some time off to relax and enjoy the holiday. We'll be back in your inbox on Nov. 28. As always, thanks for reading.

Jess Deyo
Editor, Marketing Dive
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Nov. 22 - 5 brands raise the dead for ‘The Walking Dead’ finale |Frito-Lay, PepsiCo Beverages share holiday spirit

Tuesday, November 22, 2022

PepsiCo bridges snacks and beverages for shared holiday ad; Honda targets Asian Americans with CR-V ads in multiple languages; IPG Mediabrands boosts data around carbon footprint of digital ads;

Nov. 21 - State Farm unveils therapeutic jazz album | 7 campaigns that channel nostalgia

Monday, November 21, 2022

Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug; Smirnoff promotes safe holiday drinking with animated 'Drops of Advice'; Twitch bets on livestream shopping with

Weekender: World Cup organizers reverse alcohol policy, throwing wrench in AB InBev’s plans

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Nov. 18 - Budweiser’s World Cup plans take a hit | Lexus road-trips to Oz

Friday, November 18, 2022

Campaign Trail: Why Lexus said no to the yellow brick road; Cheetos partners with Amazon for novelty kitchen gadget; Claussen pickles sponsors star-studded pickleball match; JCPenney reimagines holiday

Nov. 17 - Budweiser enlists army of influencers for World Cup | Google expands AR search ahead of holidays

Thursday, November 17, 2022

Google enhances AR search tools to help harried holiday shoppers; Allstate sparks mocktail inspiration on Instagram in safe driving push; With inflation and recession fears looming over the holidays,

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