👆 FORGET THESE 👇 Check this out instead 🤑🤑🤑

Use code BF2022 for $100 off  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Sorry for the aggressive subject line 😅

But I've gotta fight to make sure you know about this deal I've put together for Black Friday to become a Swipe Files Member. 🔥

So here's the deal.

I rarely offer discounts. As a marketer, I know that it hurts revenue long-term to train people to expect a discount all the time.

There are only a few times and reasons I offer a discount:

  1. Earn a discount by referring other members
  2. Get other team members to join in a team account
  3. Black Friday, because... Black Friday 🤷‍♂️

In other words, this is the one time for the year.

Let me tell you about the membership deal and then you can continue reading more about it if you're interested.

For one week only you can get $100 off your first year of membership for a total of $399.

Sign up now using the coupon code BF2022 →

I used to offer each course individually at a minimum of $299 and an advisory services up to $2,000 per month.

What you get as a member 📚

If you're on the fence or wondering what exactly you can expect when you sign up, here's what's included.

🚀 The Five Factors of Growth is a comprehensive analysis of what makes SaaS companies grow by reverse-engineering the five interdependent components you need to see that MRR graph of yours trend up and to the right.

  1. Market — Targeting the right people and companies to go after, conducting detailed research of those people and companies, and how to expand into new markets.
  2. Product — Building a remarkable product, Jobs To Be Done theory, competitive analysis, and product-led growth.
  3. Model — Activation models, pricing models, onboarding, and retention strategies.
  4. Messaging & Positioning — Creating strong positioning, copywriting, A/B testing, and how to leverage Voice of Customer.
  5. Channels — Running growth experiments, landing page composition, and a crash course on SaaS marketing channels.

🧠 Mental Models For Marketing will teach you to think like the marketing greats and not just copy-paste tactics, but truly understand what marketing is and how to do it more effectively.

  1. Problem-solving — How to think from first principles of marketing, core frameworks, and rules of thumb to follow.
  2. Persuasion — Using psychological triggers and signals, social proof, and conversion rate optimization.
  3. Process — Core methods and systems to plug into your marketing today.

🎥 Marketing Like A Media Company is an upcoming course on why marketing teams should emulate media companies and how to leverage media trade secrets for your startup at any stage.

  1. Owned platforms — Building channels with direct access to your audience like your website, newsletters, podcasts, and communities.
  2. Rented platforms — Leveraging social media, forums, and platforms like YouTube and Quora to build your owned platforms.
  3. Borrowed platforms — How to kickstart and accelerate audience growth with guest blogging, podcasts, workshops, and influencers.

🤝 Private Community for you to connect with other like-minded marketers and founders.

  1. Ask questions, chime in to help others, and learn from past discussions.
  2. AMAs with industry experts and practitioners.
  3. Resource library with workshops and the Tiny Marketing Ideas archive.

You can see the full course curriculums and details on the membership page.

Here's what a few customers have said:

"I really suck at marketing and that’s why I started [the course]. Already re-watched a bunch of videos and I feel the corresponding links to the videos almost deserve their own thing sometimes. So valuable! I also dig the calm way of going through it all and how it‘s not hard to understand, even if you have no clue."

—Ben Mann

"Without the customer insights gained by following Corey’s advice in Refactoring Growth, my business would not be where it is today. After implementing just a handful of the many strategies detailed, the course has already paid for itself many times over! This is the resource I will refer to as I continue to experiment with additional marketing initiatives."

—Chris Spags

"I love Corey's courses! He really understands why marketing is difficult, breaks it down and gets to helping to clarify the process. Properly researching markets and customers, and building the product they need and at the right price are all critical skills I can apply immediately."

—Andrew Walters

"Hands down the most tactical marketing strategy course I've taken (probably ever). [Corey] is a f'in genius 💯"

—Aditya Sheth

Alright, now go check out those emails I told you to forget. There might be some good deals in there!

Cheers,
Corey

Key phrases

Older messages

📂 The First $1k MRR (& Beyond): DepositFix

Thursday, November 24, 2022

​ ​ ​ Today's newsletter is proudly supported by Agorapulse 🙌 ​ You can tell a lot about a company based on its customer support practices. Zappos is famous for going to extremes for its customers,

📂 The First $1k MRR (& Beyond): Cold Email Studio

Monday, November 21, 2022

​ ​ ​ Today's newsletter is proudly supported by Ahrefs 🙌 ​ Ever since going through Blogging For Business, I've been a massive fan. In fact, they're one of the companies I feature in

📂 The First $1k MRR (& Beyond): Reform

Friday, November 18, 2022

​ ​ ​ Today's newsletter is proudly supported by Supermetrics 🙌 ​ What if I told you there was a way to get back days of work every month? Robust reporting requires an insane amount of integrations

📂 The First $1k MRR (& Beyond): Transistor

Tuesday, November 15, 2022

​ ​ ​ Today's newsletter is proudly supported by 42/Agency 🙌 ​ ​ When you're in scale-up mode and you have KPIs to hit... the pressure is on to deliver demos and signups. And it's a lot to

📂 The First $1k MRR (& Beyond): NutritioApp

Saturday, November 12, 2022

​ ​ ​ Today's newsletter is proudly supported by The Juice 🙌 ​ You're gonna love this... The Juice is essentially Spotify for marketing & sales content. If you're anything like me and

You Might Also Like

AMA with Chiedo John, Director of Growth @ GitHub

Thursday, March 28, 2024

Live on Wednesday, April 3rd, starting at 9 AM PST͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

red hot startup intel

Thursday, March 28, 2024

FULL SWOT analysis on Ramp, Databricks, Cohere, Devoted Health, and Coalition inside Scouting Reports on 🔥 Startups Download Now Hi there, Psst. Want competitive intel on the top 5 industry leading

The Ultimate Amazon Guide: Strategies For Sellers In 2024

Thursday, March 28, 2024

Learn from Melisa Vong for FREE in the Start Your Ecommerce Business Summit ! Another day, another exciting opportunity to introduce you to one of our 20+ ecomm trailblazers in the Start Your Ecommerce

[SaaS Club] Overcoming Early Struggles to Bootstrap to $22M ARR

Thursday, March 28, 2024

Hey Reader Let's connect on LinkedIn! Follow me to stay in touch! Here's a quick round up of what's been going on at SaaS Club: 🎧 Podcast Hubstaff: Overcoming Early Struggles to Bootstrap

The ultimate 9-5 escape plan

Thursday, March 28, 2024

This is from THIS episode - Spotify - iTunes Reid Hoffman (founder of LinkedIn) once said “Entrepreneurship is like jumping off a cliff and building a parachute as you go down.” 😅🪂 I don't know

The Entrepreneur's Secret Weapon 💪

Thursday, March 28, 2024

​ ​ The Entrepreneur's Secret Weapon 💪 ​ ​u/Electrical_Ad_7754​ Hey friends! ​ Welcome to The Slice, a weekly curation of cool bootstrapped startups and actionable reads. We've got AI tools for

📂 Treat content like its your product

Thursday, March 28, 2024

​ ​ ​ ​ Today's newsletter is proudly supported by Embarque 🎉 ​ For two years in a row, SaaS founders and marketers reported content as the #1 driver of growth according to the State of SaaS

The ultimate 9-5 escape plan

Thursday, March 28, 2024

This is from THIS episode - Spotify - iTunes Reid Hoffman (founder of LinkedIn) once said “Entrepreneurship is like jumping off a cliff and building a parachute as you go down.” 😅🪂 I don't know

A Riff on Thought Leadership in the Age of Generative AI

Thursday, March 28, 2024

As an indie consultant, sharing my perspectives on my blog or social media, aka thought leadership, is an essential part of establishing credibility in my niche. But I've been quiet since November.

🗞 What's New: Building strong business partnerships

Thursday, March 28, 2024

Also: Use AI in your go-to-market strategy! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌