👆 FORGET THESE 👇 Check this out instead 🤑🤑🤑

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Sorry for the aggressive subject line 😅

But I've gotta fight to make sure you know about this deal I've put together for Black Friday to become a Swipe Files Member. 🔥

So here's the deal.

I rarely offer discounts. As a marketer, I know that it hurts revenue long-term to train people to expect a discount all the time.

There are only a few times and reasons I offer a discount:

1. Earn a discount by referring other members
2. Get other team members to join in a team account
3. Black Friday, because... Black Friday 🤷‍♂️

In other words, this is the one time for the year.

Let me tell you about the membership deal and then you can continue reading more about it if you're interested.

For one week only you can get $100 off your first year of membership for a total of $399.

​Sign up now using the coupon code BF2022 →​

I used to offer each course individually at a minimum of $299 and an advisory services up to $2,000 per month.

What you get as a member 📚

If you're on the fence or wondering what exactly you can expect when you sign up, here's what's included.

🚀 The Five Factors of Growth is a comprehensive analysis of what makes SaaS companies grow by reverse-engineering the five interdependent components you need to see that MRR graph of yours trend up and to the right.

1. Market — Targeting the right people and companies to go after, conducting detailed research of those people and companies, and how to expand into new markets.
2. Product — Building a remarkable product, Jobs To Be Done theory, competitive analysis, and product-led growth.
3. Model — Activation models, pricing models, onboarding, and retention strategies.
4. Messaging & Positioning — Creating strong positioning, copywriting, A/B testing, and how to leverage Voice of Customer.
5. Channels — Running growth experiments, landing page composition, and a crash course on SaaS marketing channels.

🧠 Mental Models For Marketing will teach you to think like the marketing greats and not just copy-paste tactics, but truly understand what marketing is and how to do it more effectively.

1. Problem-solving — How to think from first principles of marketing, core frameworks, and rules of thumb to follow.
2. Persuasion — Using psychological triggers and signals, social proof, and conversion rate optimization.
3. Process — Core methods and systems to plug into your marketing today.

🎥 Marketing Like A Media Company is an upcoming course on why marketing teams should emulate media companies and how to leverage media trade secrets for your startup at any stage.

1. Owned platforms — Building channels with direct access to your audience like your website, newsletters, podcasts, and communities.
2. Rented platforms — Leveraging social media, forums, and platforms like YouTube and Quora to build your owned platforms.
3. Borrowed platforms — How to kickstart and accelerate audience growth with guest blogging, podcasts, workshops, and influencers.

🤝 Private Community for you to connect with other like-minded marketers and founders.

1. Ask questions, chime in to help others, and learn from past discussions.
2. AMAs with industry experts and practitioners.
3. Resource library with workshops and the Tiny Marketing Ideas archive.

You can see the full course curriculums and details on the membership page.

Here's what a few customers have said:

"I really suck at marketing and that’s why I started [the course]. Already re-watched a bunch of videos and I feel the corresponding links to the videos almost deserve their own thing sometimes. So valuable! I also dig the calm way of going through it all and how it‘s not hard to understand, even if you have no clue."

—Ben Mann

"Without the customer insights gained by following Corey’s advice in Refactoring Growth, my business would not be where it is today. After implementing just a handful of the many strategies detailed, the course has already paid for itself many times over! This is the resource I will refer to as I continue to experiment with additional marketing initiatives."

—Chris Spags

"I love Corey's courses! He really understands why marketing is difficult, breaks it down and gets to helping to clarify the process. Properly researching markets and customers, and building the product they need and at the right price are all critical skills I can apply immediately."

—Andrew Walters

"Hands down the most tactical marketing strategy course I've taken (probably ever). [Corey] is a f'in genius 💯"

—Aditya Sheth

Alright, now go check out those emails I told you to forget. There might be some good deals in there!

Cheers,
Corey