NOVEMBER 29, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

In This Issue: It’s time to create a media kit. A lawyer and mom makes content another full-time job. Plus, the best dates to send emails in 2023. Last but not least, don't forget about our new Tilt rewards program (more info found at the bottom of the newsletter). Be sure to share with friends to earn Tilt swag, Visa gift cards, CEX event tickets, and more!

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How To Make Your Must-Have Media Kit

A creator who intends to sell or promote their business needs a media kit.

Why?

A media kit serves as a differentiator between a hobbyist creator and a content entrepreneur. It brings a level of professionalism to your business and showcases to a brand the potential impact of working with you.

Explain your why and your audience: If you have a well-written, focused “about” page, congrats. You’ve already completed most of this step. If you haven’t, keep reading.

Highlight briefly why your business exists. (Reread your mission statement for help.)

Here’s our mission statement:

As you can see, the three sentences succinctly explain who the target audience is and how we help them.

With your business’ purpose detailed, you’re ready to get more specific. Detail how you accomplish your mission – formats, channels of operation, audience size on those channels, publishing frequency, etc.

But don’t stop there. Your audience’s engagement metrics matter to brands considering working with you through sponsorships or affiliate marketing deals.

Showcase professionalism and offerings: As we interview brands and agencies working on creator partnerships, one of their gripes is when they identify a creator to work with, but that creator isn’t prepared to do business. They can’t easily explain their audience, showcase what they do, or explain the impact.

A media kit also is a good place to outline how these brands can work with you. By outlining your services, brands can begin to recognize if their chosen distribution channels and formats mesh with yours. They also can envision what the partnership would look like.

Make it easier for brands, media, and you: If you’re doing cold outreach or pitching story ideas around your brand, a media kit – or (even better) a link to your media kit – can cut down the need for a lengthy explanation in your initial email or phone call. It also gives the prospect a reason to visit your website. And once there, who knows? They might see some other content that interests them.

Ready to get started? Here are two free resources:

• ​Canva media kit templates​
• ​Adobe Express media kit templates​

– Ann Gynn

Learn more about media kit creations, including how entrepreneur Roberto Blake does his.

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Entrepreneur: Sophia Ward

Biz: Sophia Renee

Tilt: Family life, marriage, food, and travel from a full-time lawyer and mom

Primary Channels: Instagram (37.8K followers)

Other Channels: TikTok (19.2K)

Time to First Dollar: 6 months

Rev Streams: Brand sponsorships and affiliate links. She also works full time as a law firm partner and litigator.

Our Favorite Actionable Advice:

• Find your niche: Don’t just jump in and start posting. “This is not your personal page … You have to figure out what your angle is, what your voice is,” Sophia says.
• See what your followers do: Once you’ve posted, engage and respond to your audience. Go to their stories and see what they’re up to. “It’s not just about you,” she says.
• Keep learning: Sophia studied what successful creators did as she launched her Instagram, but she hasn’t stopped learning. Among her learning tools is a community of other creators.

– Sarah Lindenfeld Hall

Learn what Sophia Ward does when life intervenes with new content production and more of her story.

Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.

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• It seems every social platform is going through significant change. Now more than ever, we need to focus on our owned audiences. Here's what you need to do right now. (Content Inc. podcast)
• ​Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become. (This Old Marketing podcast)
• ​Before you sell your startup, read this. (Harvard Business Review)
• ​Get the scoop from a CEO who grew his company from startup to $120M (Small Business Trends)
• Dec. 15 is the deadline for the U.S. Healthcare Marketplace for insurance enrollment or plan changes to begin Jan. 1, 2023, for those who are eligible. (HealthCare.gov)

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Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Sarah Lindenfeld Hall.

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