Today, we’re picking the 🧠 of Gaurav Vohra, Head of Strategy & Analytics, Superhuman.

Watch the full version here or scroll ahead for the TL;DR.

If you’re planning to listen to this on your treadmill or on your drive to work and would prefer the audio-only version, we got you covered:

Catch the full episode on Spotify:

Humans of PLG ft. Gaurav Vohra, Head of Strategy & Analytics at Superhuman Toplyne Episode

…or Apple podcasts, if that’s what floats your boat:

Humans of PLG ft. Gaurav Vohra, Head of Strategy & Analytics Top of the Lyne 43:28

Meet Superhuman: The platform that monetized time!

In a world where over a billion people spend three hours a day reading and writing emails, Superhuman enables them to fly through their inboxes twice as fast as before.

Gaurav is one of the founding team members who set up many of the company's key functions (onboarding, success, delight, growth…), scaled them from 0 to 1, and then engineered repeatability into those functions.

Today, Superhuman enjoys a waitlist of over half a million users and was recently valued at $825M! 🚀

Catch our in-depth breakdown of Superhuman’s growth story here.

We cover a lot of ground here with Gaurav, including:

• Building in the UK vs. the US

• Sales lessons from "Get out to vote"

• Ingredients of the Superhuman onboarding experience

• What not to do with your product onboarding

• Why a strong product vision matters

• How to engineer word of mouth

• Superhuman's top-down PLG motion (yep)

• The ideal split b/w PLG & Sales

Shownotes 📝

Gaurav’s recommendations:

🔗 Tools: aText, Brain.fm

🐦 Twitter Shout-out: Huberman Lab

Connect with him at :

🔗LinkedIn

💙 Twitter

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