Ahrefs’ Digest #114: 🔗 HARO link building, SEO tutorial for beginners, and more

Hey there,

In this week’s edition:

  • Jenny shares her best tips on how to use HARO.

  • Michal reveals a simple seven-step SEO tutorial.

  • Mateusz shares the 11 best marketing channels.

  • Tim teaches you how to build links.


✍️ New on our blog

How to Use HARO (And Alternatives) to Get Killer Backlinks

Jenny Abouobaia

HARO may be oversaturated today, but there are still plenty of links up for grabs. With years of experience and success with the platform, Jenny has a bunch of tips and tricks that’ll help you succeed with HARO.

A Simple (But Complete) SEO Tutorial for Beginners in 7 Steps

Michal Pecánek

From keyword research to technical SEO, this seven-step tutorial will help you increase organic traffic and ensure you have the right foundation to advance your SEO skills further.

11 Top Marketing Channels: Examples With Pros & Cons

Mateusz Makosiewicz

Organic search, video marketing, social media, and more. These are the best marketing channels brands are using today.

Link Building for SEO: The Beginner’s Guide

Tim Soulo

We’ve updated our complete beginner’s guide to link building. Learn how to get quality links that move the needle without risking a Google penalty.


📚 What we’re reading

Survey of 755 Link Builders Shows What Works in 2022

Article by Mark Webster

Most shocking statistic: 74.3% of link builders pay for links. And the average cost? $83.

Biggest Challenges Facing SEO In 2023 [Survey Results]

Article by Matt G. Southern

It’s the end of the year and all the industry surveys and studies are popping up. In SEJ’s State of SEO report, they found that the biggest challenge SEOs faced in 2022 was a lack of resources.

Did you face the same challenge too?

SEO Salaries 2022: Industry Growth & Many New SEO Professionals

Article by Roger Montti

Same study, different article. This time, it’s on SEO salaries and careers. Some notable stats:

  • The average salary of an entry-level SEOs was less than $34,000.

  • 44.5% of respondents who are freelancers, founders, and contract workers earn $75,000 to $149,000.

  • 34% of those who reported earning over $200,000 had 20 years or more of experience, indicating that deep industry experience is highly valued.

Google: HTTP/3 Doesn’t Impact SEO

Article by Matt G. Southern

HTTP/3 doesn’t have a direct impact on SEO despite its faster performance, Google says.

The Art of Delegation, Part One: Teaching By Osmosis

Article by Gabriel Tupula

Learning by osmosis—or being exposed to someone—can naturally achieve an unconscious assimilation of ideas, knowledge, and even technical skills.

Here’s how to do it in real life: Take your busiest employee and physically put this superstar with one to two team members who are intelligent but possess minimum skills to complete a task or their job.

How to Generate 100s of Story Ideas Every Year

Twitter thread by Nathan Baugh

Here’s how: Write down one “story-worthy” moment from your day, every single day. When writing down your daily story, recall the emotion you felt in the moment.

Here’s How I’d Get My First 100 Subscribers if I was Starting from Scratch

Twitter thread by Nathan Barry

The CEO of ConvertKit shares his tactics for getting your first 100 subscribers.


Till next time ;)
Cheers,



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