Hey there,

In this week’s edition:

• Chris shares how to get a job in SEO.

• I have two posts: One on the SEO statistics for the upcoming year, and another on the difference between inbound and outbound marketing.

• Mateusz shares how to do keyword optimization in three steps.

• Sam shows you how to create content for both readers and search engines.

✍️ New on our blog

How to Get a Job in SEO

Chris Haines

Chris has worked in SEO for 10 years in different agencies. If you’re trying to break into the industry, these are the cheat codes to fast-track your career. 

As a starter, make sure you’re familiar with the basics of SEO, plus learn a few more skills to be better at Excel/Google Sheets, popular SEO tools (Google Search Console, Ahrefs, Google Analytics, Screaming Frog), and keyword research.

78 SEO Statistics for 2023

Here is a list of up-to-date SEO stats for the upcoming year. Use them in your content, justify your marketing budget for the new year, and more.

How to Do Keyword Optimization for SEO (3 Steps)

From making sure you’re optimizing for the right keyword to on-page SEO best practices, follow this simple three-step process to optimize your new and existing content.

Inbound vs. Outbound Marketing: What’s the Difference?

Inbound marketing is where you build brand awareness and interest with content. Outbound marketing is where you reach out to consumers to do the same thing.

📹 New on YouTube

SEO Copywriting Tutorial: From Start to Finish

Sam Oh

Learn how to create content that’s perfect for readers and search engines with these three steps:

1. How to research

2. How to draft your content

3. How to edit

📚 What we’re reading

7 Takeaways From the SMX Next Keynote With Hyung-Jin Kim, VP Search at Google

Article by Lily Ray

Kim shared many important insights about how Google Search works, for example:

• “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.”

• The importance of first-hand expertise in review content.

9 Growth Ideas for Turning Twitter Back Around

Article by Kevin Indig

Kevin uses the three basic parts of the growth model—acquisition, engagement, and monetization—to identify three core growth problems of Twitter and three potential solutions for each. 

Ten Learnings to 3X Your Return on Ad Spend

Twitter thread by Aazar Shad

With years of experience in marketing, Aazar has spent over $2 million on Facebook Ads. Here’s what he has learned so far.

Federated SEOs

Article by Jon Henshaw

Moving to Mastodon? This is a list of SEOs who use the ActivityPub protocol.

The Rise of Influencer Capital

Article by Malcolm Harris

“In his 1910 book, Finance Capital, the Austrian-born economist Rudolf Hilferding introduced the idea of ‘promoter’s profit.’ Unlike an industrial capitalist, the promoter harvests their gains not from the sale of a widget at a price above its cost but from the sale of promises—of claims to future profits.”

Sounds familiar? It describes our era. Except our era’s on steroids.

Favorite Marketing Campaigns of All Time

Tweet by Jesse Pujji

Some cool marketing campaigns to inspire your own.

How to Think for Yourself

Tweet by George Mack

Find decentralized friend groups—small clusters of different friends who aren’t connected.

Till next time ;)
Cheers,