The Latest from SaaStr: 8 Ways to Motivate the Sales Team

THE LATEST FROM SAASTR

By Jason Lemkin  · Friday, December 2, 2022 | Growth, Sales

It’s definitely a challenge to keep the sales team in the game once things … slow down a lot.

Because everyone in sales knows.

They know if the competition is getting stronger. If the new VP of Sales isn’t good enough. If the outages are getting worse.

Still, a few thoughts on what to do to get the team through a rough patch.

MARKETING

By Amelia Ibarra  · Friday, December 2, 2022 | Marketing, Podcasts

Today’s customers, AKA the self-serve buyers, want to be able to access information online during the research and buying process without having to speak to a salesperson or fill out a form.

Sales HAS less influence over today’s buyers, which means marketing departments play a much more significant role in driving sales than they used to.

How can marketers adapt to today’s self-serve buyer?

Kady Srinivasan, SVP of Marketing at Klaviyo, Kathie Johnson, CMO at Talkdesk, and Cynthia Gumbert, CMO at SmartBear, join Vinay Bhagat, Founder & CEO of TrustRadius, to discuss how to drive growth in this new age. 

SAASTR SCALE

Join our next, FREE MEGA DIGITAL EVENT, SaaStr Scale 2022! Dec 7!!

Featuring:

• CEO HubSpot
• VPS Rippling
• CMO Samsara
• SVP DigitalOcean
• CMO Checkout
• CPO Checkout
• SVP Celonis
• CMO typeform
• CRO wiz_io
• CEO attentiveHQ
• + much more!!

SALES

By Jason Lemkin  · Thursday, December 1, 2022 | Human Resources, Sales

Given that so much has changed in SaaS the past few months, I thought it made sense to update this classic SaaStr post on The Top 10 Mistakes We All Make Hiring Our First Sales Team. 

Because especially in the boom times of Q4’20-Q1’22, we all made even more of these mistakes.  And now, we’re sort of digging out of a lot of them.

It seems like so many of us just make these mistakes again, and again. And again. Make fewer of them and you’ll scale faster with less stress.

SAASTR EVENTS

By Amelia Ibarra  · Thursday, December 1, 2022 

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr!

Q&A

By Jason Lemkin  · Thursday, December 1, 2022 | Exit, Q&A

I think the best, classiest thing to do if you (x) have truly done well there, and (y) are in a critical position, is to provide a 14/60 notice.

I.e, “It’s time for me to move on to the next journey. I want to do it in the way that best supports the company and my team. 2 weeks if that’s all you want. But 60 days if you need it.

Tip the payment scales in your favor by being one of the first to unlock exclusive early access to BlueSnap's 2023 Payment Predictions eBook.

The answer is..it depends. It's a great stop gap when you're swamped with core product features, but there are many drawbacks to relying on this strategy long term.

We put together a guide that compares the two approaches across their impact on product adoption, your ability to upsell, feature flexibility, and more.

© SaaStr 2022

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