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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Beard Growth Kit

Beard growth kits are a collection of products containing beard growth stimulants.

(These kits often also typically contain beard grooming products.)

This product category has gone viral on social media (videos mentioning these kits have over 366 million views on TikTok.) Which has led to strong DTC sales for this product category.

In fact, one popular beard growth kit brings in an estimated $142K/month on Amazon.

What's Next

Beard growth kits are part of the Beard Growth Products meta trend.

The market for beard care products is forecasted to grow at a CAGR of 6.7% in the next four years.

Beard growth products are estimated to grow at approximately twice that rate.

For example, beard growth serums (which activate hair follicles by increasing ATP levels), are also seeing strong signs of growth.

Topic #2

AhaChat

AhaChat is a chatbot startup that integrates with Facebook, Messenger and Instagram chatbots for marketing purposes.

Their platform is currently used by over 50,000 customers.

According to the startup, they’ve run over 100,000 marketing campaigns.

AhaChat is projected to bring in approximately $75K in revenue in 2022.

What's Next

AhaChat is part of the Chatbot Marketing meta trend.

The chatbot market is forecasted to reach $102B by 2026.

And they are increasingly becoming a more significant part of companies’ marketing strategy (especially when it comes to lead generation.)

Approximately 55% of businesses that use chatbots say they generate higher-quality leads.

Plus, customer satisfaction when dealing with chatbots is quite high (satisfaction rates are at around 88%).

Topic #3

Fractional CMO

A fractional CMO is an on-demand, part-time chief marketing officer.

They typically hold the same responsibilities and handle the same tasks as full-time CMOs.

On average, CMOs make approximately $211K/year. Which is why most SMBs and startups can’t afford to hire a full-time CMO.

Whereas fractional CMOs, on average, only make around $130K/year.

What's Next

Fractional CMOs are part of the On-demand Executives meta trend.

The gig economy is now encompassing senior positions.

In fact, a growing number of companies now list open positions for part-time, virtual or fractional executives (searching for “fractional executive” returns over 130 job postings on Indeed).

Furthermore, a rise in premium talent marketplaces like Toptal and Catalant is supporting this trend by making it easier for companies to find and employ high-end remote talent.

Topic #4

Caffeine Sleeping Mask

Caffeine sleeping masks are face masks infused with caffeine (often also containing hyaluronic acid).

The overnight caffeine, rich in antioxidants, helps tone and firm the skin. Whereas, the hyaluronic acid helps hydrate and conditions overnight.

One highly-rated caffeine-infused mask generates approximately $8K/month on Amazon.

What's Next

Caffeine sleeping masks are part of the Caffeine Skincare meta trend.

Searches for “caffeine skincare” have increased by 160% over the last five years.

Caffeine is an antioxidant that can protect the skin from wrinkles and fine lines.

In fact, The Cleveland Clinic suggests that caffeine-infused products can help protect, brighten and soothe the skin.

Examples of trending caffeine-based skincare products include:

Caffeine scrubs are exfoliators that help clean and soothe the skin.

Caffeine serums are used to reduce eye puffiness and dark circles.

Caffeine lotions tighten the skin, making it appear more youthful.

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

Exploding Topics Pro is the only product that identifies trends at least 6 months before they take off.

Which is why 1,000+ VCs and entrepreneurs have signed up so far.

Like Josh Chapman, Managing Partner at Konvoy Ventures.

As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets.

“Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.”

The best part?

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PartTime Chief Marketing Officer demand Executives meta trend Chatbot Marketing meta trend Caffeine Skincare meta trend beard growth stimulants beard growth serums beard grooming products beard care products next four years premium talent marketplaces highend remote talent last five years The Cleveland Clinic Beard growth kits strong DTC sales trending caffeinebased skincare companies marketing strategy Caffeine sleeping masks

Exploding Topics - ET: December 6th 2022

Topic #1

Beard Growth Kit

What's Next

Topic #2

AhaChat

What's Next

Topic #3

Fractional CMO

What's Next

Topic #4

Caffeine Sleeping Mask

What's Next

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

Key phrases

Older messages

ET: November 29th 2022

ET: November 22nd 2022

ET: November 15th 2022

ET: November 8th 2022

ET: November 1st 2022

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