[Guide] Digital Marketing For Small Business

In this second edition of Digital Marketing for Beginners, HubSpot, Podium, and Similarweb are sharing tools and strategies to help kickstart your digital marketing plan. From running a modern paid search strategy to building engaging text marketing programs—there’s always something new to learn. 

We get it: Digital marketing is a broad topic. That’s why we’re focusing on the issues most pressing to small business marketers. In this guide, you’ll learn:

• SEO basics and an audit you can run on your site
• Resources to help you conduct competitive analysis
• A step-by-step guide to getting started with text marketing
• Practical uses for email marketing that resonate with audiences
• And so much more!