Social Media Examiner - 10 Facebook and Instagram tools...

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In today’s edition:

Plus, we’ll cover:

• Growing your email list
• Lead gen with Instagram DMs
• Monetizing your written content in Web3

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10 Free Tools to Easily Manage Instagram and Facebook

In October 2022, Meta began shifting creative tools from Creator Studio to Business Suite.

In addition to the Facebook and Instagram management options that have always been offered, the platform now provides a more comprehensive set of marketing tools...

You can use Business Suite to schedule content, cross-post between accounts, manage cross-app messaging, and access advanced analytics. Creative, engagement, and analytics tools were also updated.

For example, here’s how to schedule and publish FB Reels:

Creator Studio has offered Reels publishing since summer 2022, but Business Suite’s lack of short-form video support has long been one of the platform’s biggest shortcomings. Fortunately, you can now create reels directly from Business Suite.

What’s the catch? There are no interactive stickers, filters, or other editing options so you’ll need to create the content in a third-party app.

To get started, click the More tab from your Business Suite home tab and select Create Reel. Alternatively, you can click one of the several other Create Reel buttons located throughout the dashboard. Then click the Add Video button to upload a short-form video between 3 and 60 seconds long.

In the Reel Details section, write a short caption and add optional hashtags or emojis. If you want viewers to do something after watching—like follow your account or check out a resource—this is a great place to add a call to action. The platform also lets you invite collaborators to reels.

Click Next to complete any last-minute edits. The editing tools are limited but you can crop the video or trim the beginning or end of the footage. 

Click Next to configure publishing options. By default, Meta enables remixing for public reels. Keeping this option enabled is a good choice if you want other creators to repurpose your content. If you don’t want to allow remixing, make sure to disable this option.

Then publish immediately, save the reel as a draft, or schedule it for the future. Saving it as a draft helps if you need a colleague to sign off before publishing. Business Suite also allows you to schedule content up to 75 days ahead of time, which is helpful for batching content.

To explore 9 more creative, messaging, and analytics features, read the full article.

And here is more great content for you:

• 8 Ways to Grow Your Email List With Facebook
• Instagram DM Automation Strategy: A Model for More Leads and Sales
• Web3 and Writing: How Mirror Is Changing Publishing