Social Media Examiner - 2023 Instagram trends report…

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Instagram Publishes Its 2023 Trends Report

If Gen Z’s behaviors and preferences affect your marketing, this report is for you. 1,200 social media users aged 16 to 24 were surveyed to find out what will guide their decisions in the coming year.

Insights include:

“Nearly a third of Gen Z users look forward to in-person experiences—like creator conventions and meet and greets—with their favorite influencers.” 

“Over 40% of Gen Z followers want to hear podcasts from their favorite social media creators in 2023.”

“Over one fourth of Gen Z social media users plan to engage in feel-good content online to improve the quality of their social media use.”

For more insights that can help improve your marketing, read the report.

And here is more news you can use:

• Enhanced YouTube Analytics: This mobile version includes insight for top searches on YouTube, content gaps, and watch activity for topics based on audience interests.
• 3 New Features from LinkedIn Pages: The platform announced two discoverability features for product pages, an upgrade to competitor analytics dashboard, and the ability to “publish recurring Articles and instantly build a subscriber community via a one-time notification to your Page followers and ongoing notifications to your Newsletter subscribers.”