💭 Transcreation: Translation + Creation | XS’ Issue #45

By Esat from Experience Stack • Issue #45 • View online

A Quick Look at Transcreation

What Is Transcreation

The words “translation” and “creation” are combined to make the word “transcreation.” Transcreation is the process of adapting a message from one language to another while maintaining its original intent and purpose.

This can be done by translating the text literally and then making adjustments to ensure that it makes sense in the new language or by completely rewriting the message in the target language while keeping the original meaning intact.

What Are the Benefits of Transcreation

When done correctly, transcreation can help you reach new customers and markets and improve your overall online presence. Here are just a few of the benefits of using transcreation for your website:

You’ll be able to better connect with international audiences
Your content will be more accurate and culturally relevant
You’ll be able to avoid any embarrassing or offensive mistakes
Your website will be more search engine friendly

If you’re looking to appeal to a global audience, transcreation is the way. It’s an essential tool for any business with an online presence.

Rounding Up the Stack

Each and every week, hundreds of blog posts, guides, and playbooks are written, tens of podcast episodes are recorded, and tens of videos and webinars are produced in the digital experience space.

These are the most exciting content from last week that caught our attention, and we enjoyed reading, listening, and watching:

Blog Posts

Math Theorems Meet B2B SaaS

“What waiting for a bus and crossing the chasm have in common, and how Poisson processes can help you think about your GTM strategy from a new perspective:”

Math Theorems Meet B2B SaaS

www.oxx.vc • Share

Growing the MACH Architecture Ecosystem, One Microservice at a Time

When it comes to the future of digital experience, composability will be key. Enterprises that don’t move towards a MACH architecture and embrace composability will quickly find themselves left behind:

Growing the MACH Architecture Ecosystem, One Microservice at a Time

ninetailed.io • Share

3 Steps to Building an Effective MarTech Stack

Identify core customer and business needs first. Then build your stack accordingly:

3 Steps to Building an Effective MarTech Stack

martech.org • Share

Five Benefits of Reusing Content

Reusing content that your organization has already created provides many benefits. Is your organization taking advantage of them:

Five Benefits of Reusing Content

kontent.ai • Share

Digital Trends to Watch in 2023

Hear what Luminary leaders have to say about 2023 trends across UX, SEO, design, strategy, and the digital landscape:

Digital Trends to Watch in 2023

www.luminary.com • Share

Podcast Episodes

Reimagining Terminals with Zach Lloyd of Warp - JAMstack Radio

This talk explores tools and practices for making the terminal more collaborative, including themes on improving the developer experience and prioritizing performance and speed when choosing a tech stack.

Reimagining Terminals with Zach Lloyd of Warp - JAMstack Radio

Videos and Webinars

Why a Digital Mindset Is the Key to Digital Transformation

In this video Ryan Mitchell, Manager - Digital Delivery at Chevron, shares how digital transformation often encounters resistance and early missteps are inevitable. But employees can be inspired by the change to believe that they have the capacity to learn digital content and create new opportunities with a digital mindset:

Why a Digital Mindset Is the Key to Digital Transformation | Eureka!

Guides, Case Studies, and Reports

A Guide to Image Optimization on Jamstack Sites

In this article, Alba Silvente shows us the theoretical and practical solutions to the most common problems when working with images and how to automate them by using a headless CMS and an image CDN:

A Guide to Image Optimization on Jamstack Sites

www.smashingmagazine.com • Share

Upcoming Events and Webinars

TheJam.dev 2023

TheJam.dev is a 2-day virtual conference focused on how to build modern web applications using Jamstack, serverless and more.

Jan 25 - Jan 26, 2023

TheJam.dev 2023

cfe.dev • Share

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That’s it from our side.

Hope you’ll enjoy the content presented above.

Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co

And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗

Till next time 😉

Esat