3 pain points agencies must overcome to turn data into action

Create a Marketing Data Narrative That Resonates

When dealing with large sets of data from various sources, it can be challenging to manage and relay analytics effectively — It can be even more challenging to guide clients towards taking the right action. That’s why it’s essential to know which metrics and data matter most to your clients and how to best communicate them.

This playbook covers how agencies can create a game plan to identify the data that matters, what client needs are and how to create recommendations based on data. Highlights include:

• Ways to scale marketing analytics and reporting processes
• How to overcome pain points to turn data into action
• The importance of unifying data on a single platform