GrowthHackingIdea - 9 times more leads (research)
You already know that long-form content (over 2.5K words) is better from an SEO point of view.
But maybe it generates worse ROI?
1. Short-form is easier to consume - it's 3 times sorter.
2. It's easier to create too.
Maybe it's better?
Who knows?
These guys decided to stop guessing.
They wrote short-form and long-form articles for their blog and email subscribers.
Then they compared results.
Here they are:
3 times more Shares for long-form content generated compared to short-form.
8 times more Page Views received from long-form content.
9 times more Leads generated from long-form content.
Oo...
Source: neilpatel.com
Cheers,
Charlie Patel ;)
Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9
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