Spotify Newsletter #141

Your Weekly Dose of Spotify News

Dec 23

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Hi friends! Thanks for clicking in for the latest Spotify Newsletter! The holiday edition, if you will!

That’s right, Santa is revving up the reindeer for this weekend. But before we jump hip-deep into parties, presents, cocktails, family, friends and however else you choose your merriment, we must highlight the finest Spotify news of the week.

We’ll be back next Friday for a quick rundown before we close the book on a wild and wacky and wondrous 2022, but until then …. I want to wish each of you a Happy Holidays and a New Year that makes you smile every day.

May your merry celebrations be filled with love and laughter — and streaming your favorite music on Spotify. 😀🎵

★In the SPOTlight★

🔥 How Spotify’s Wrapped campaign for 2022 came together

It’s one of the most widely shared marketing campaigns globally. Here, we speak to the design team behind the visual identity to understand what it takes to grab the world’s attention.

🔥 Spotify considers rebranding Anchor to Spotify Creator Studio

According to a survey sent to creators in the Spotify for Podcasters program, the streaming giant might be doing away with the Anchor brand. Anchor, which Spotify acquired for $340 million in a deal that included the studio Gimlet, is a free podcast hosting service. In 2020, Anchor said that its service was used to create 1 million new podcasts, accounting for 80% of new shows uploaded to Spotify that year.

🔥 LineupSupply updates its app to generate Instafest-styled posters via your Spotify

To generate a new poster, go to the LineupSupply app, tap on the “Create Playlist” button, and select the “Rewind” option.

🔥 See How Fans Celebrated the World's Game on Spotify

As the tournament unfolded, there were many unexpected victories and moments of excitement that sparked fans to celebrate with their favorite anthems. And we’ve helped fans capture those moments by tracking some of the key trends and creating new experiences.