Study: +172% to revenue (tiny, easy trick)

You have a list of email subscribers.
Some of them buy from you.
But the majority never bought from you.
So there is no sense spending your resources on them, better remove them from your list.
Right?

Oh. No :).
Sony managed to make money from that "zero-money" audience without making them pay.
The trick they applied was very simple.
You can apply it easily today too :).

Result of that trick: they beat their "revenue per email" goal by 172%!

Sound awesome? :)
How did they do it?

When launching their new VAIO line-up, Sony just included "Pin it" buttons in their emails.
Those who couldn't buy their products, but liked them, could share them with friends!
And some of those friends became customers.
Cool? ;)

Source: www.socialmediatoday.com


Cheers,
Charlie Patel ;)



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