Digiday - Have we reached peak ad network?

Ah, 2024, the year that nearly every brand (well, every brand that hadn’t yet done so) realized the potential of an ad network.
January 06, 2025

Have we reached peak ad network?

Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match. Read the first piece from our 2025 Notebook special report.

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Ivy Liu
Ah, 2024, the year that nearly every brand (well, every brand that hadn’t yet done so) realized the potential of an ad network.

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Of all the predictions this year — here’s what we think won’t happen in 2025.

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AI agents provide marketers with a new opportunity to reduce the distance between data and action at a time when intelligence without action is wasted.

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Digiday polled a group of media and advertising industry insiders to see what they expect to be the hot topics of conversation during the annual tech showcase in Las Vegas.

This holiday season and beyond, it’s essential for marketers to understand how consumers are changing their spending habits as inflation stays top of mind.

howdy!
How Axciom went from IPG’s gamble to Omnicom’s headache.

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Optimizing measurement strategies for streaming apps unlocks valuable insights that drive user engagement, platform performance and revenue growth.

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As head of business development, he’s been at the forefront of convincing advertisers to buy in.

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Tech helped power Publicis to the forefront of its holdco brethren. Among its execs on the ground at CES this week is Joel Lunenfeld, who oversees Publicis Media Exchange in the U.S.

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Advertising’s dealmakers are gearing up for a 2025 surge

Friday, January 3, 2025

Dealmakers — strategic and private equity alike — are getting clearer on the unknowns, and for the latter, there's dry powder waiting to be deployed. January 03, 2025 Advertising's dealmakers

What the rise of the niche and nano-creator means for influencer marketing

Thursday, December 26, 2024

As the creator economy swells, niche creators stand out capturing user attention and advertiser dollars. December 26, 2024 What the rise of the niche and nano-creator means for influencer marketing As

Here's everything retail media network experts are asking for this holiday season

Tuesday, December 24, 2024

If retail media network experts could write a letter to the North Pole, here's what they'd ask for. December 24, 2024 Here's everything retail media network experts are asking for this

How brands leverage commerce media for seasonal success in 2025

Monday, December 23, 2024

How diversifying ad placements reveals untapped revenue opportunities ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Marketers may become part of the culture war — even if they didn't intend to be

Monday, December 23, 2024

As consumers put brands' advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything they put out in the world could be interpreted — or misinterpreted.

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