Digiday - Have we reached peak ad network?

Have we reached peak ad network?

Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match. Read the first piece from our 2025 Notebook special report.

Additional coverage:

• 2025 Notebook: Of all the predictions this year — here's what we think won't happen in 2025.
• Digiday polled a group of media and advertising industry insiders to see what they expect to be the hot topics of conversation during CES this year.
• Here's how Axciom went from IPG’s gamble to Omnicom’s headache.
• 2025 Notebook: If Perplexity wants to make a mark on advertising, Andrew Beck will be one to watch.
• Tech helped power Publicis to the forefront of its holdco brethren. Among its execs on the ground at CES this week is Joel Lunenfeld, who oversees Publicis Media Exchange in the U.S. More in this Digiday+ Media Buying Briefing.