Marketing Dive - Top Marketing News of 2022

“That happened this year?” has become a common pandemic-era refrain, reflecting the difficulty in keeping tabs on marketing industry shifts. While some storylines are still very much in the spotlight — like Elon Musk’s tumultuous Twitter takeover — other bits of breaking news have receded into the background without losing their relevance.

From sponsorship switch-ups that will impact Super Bowl plans for February to major executive departures, the past 12 months have been marked by a rebalancing of power and changing of the guard that will reverberate into 2023.

Below, revisit the most significant news developments for marketers from this year. These pieces embody a period of tumult, with brands needing to tip-toe around sensitive political and social situations, and also major disruptions affecting key channels for engaging consumers, including social media, search and streaming video.

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Peter Adams
Senior Reporter, Marketing Dive
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