Marketing Dive - Top Marketing News of 2022

 
Top News of 2022
 
 
 
 
“That happened this year?” has become a common pandemic-era refrain, reflecting the difficulty in keeping tabs on marketing industry shifts. While some storylines are still very much in the spotlight — like Elon Musk’s tumultuous Twitter takeover — other bits of breaking news have receded into the background without losing their relevance.

From sponsorship switch-ups that will impact Super Bowl plans for February to major executive departures, the past 12 months have been marked by a rebalancing of power and changing of the guard that will reverberate into 2023.

Below, revisit the most significant news developments for marketers from this year. These pieces embody a period of tumult, with brands needing to tip-toe around sensitive political and social situations, and also major disruptions affecting key channels for engaging consumers, including social media, search and streaming video.

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Peter Adams
Senior Reporter, Marketing Dive
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Weekender: Budweiser helps Argentina celebrate win with World Cup packs

Saturday, December 24, 2022

Signup | Forward Marketing Dive Weekender Dec.​ 24,​ 2022 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics Consumers want a more human connection in 2023 Our

Dec. 22 - Triscuit partners with Gordon Ramsay | M&M’s returns for Super Bowl LVII

Thursday, December 22, 2022

Ad blitz: Tracking every marketing play for Super Bowl LVII; Campaign Trail: How Johnnie Walker centers women's empowerment in brand creative; Social media top beneficiary as economy forces ad

Dec. 21 - YouTube in talks for NFL Sunday Ticket | Digital ad spend enters negative territory

Wednesday, December 21, 2022

Digital ad spend in November declined for first time since 2020; NBA Entertainment signs with Horizon's new sports experience practice; Snap, Minibeats bring musical interactivity to AR View online

Dec. 20 - Budweiser celebrates with Argentina | Tumblr launches livestreaming feature

Tuesday, December 20, 2022

Tumblr launches livestreaming to capture bigger share of creator market; Consumer support for ads in streaming services remains solid, study finds; Ad blitz: Tracking every marketing play for Super

Dec. 19 - Tracking every ad of Super Bowl LVII | NYX brings makeup to Roblox’s iHeartLand

Monday, December 19, 2022

NYX launches new makeup collection on Roblox; Social media ad spend vulnerable as trust declines further, survey finds; What this year's World Cup says about marketing amid political strife View

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