Build memorable brand experiences — without draining resources

Building an Exceptional Customer Shopping Journey

E-commerce is the hub of the customer experience today, and retailers face tremendous pressure to provide exceptional purchase journeys. To seize market opportunities and create memorable experiences that begin long before the checkout, retailers must take a best-of-breed approach with components that are flexible, modular and scalable.

This playbook explores how retailers can build memorable brand experiences without draining IT and company resources. Key topics include:

• Why most legacy platforms lead to a lackluster customer experience
• How compostable commerce provides a scalable environment that supports today’s digitally driven world
• Smart tactics for futureproofing your tech stack