Why TikTok's future has never been so cloudy
Welcome to another year of Platformer! I hope you had a restful break. Zoe and I are excited to be back at work — thanks for reading and supporting us. I’ve updated the posting schedule for 2023; you can find it here. We strive to make the free edition of this newsletter as useful as possible. But subscribers get more — including our recent scoop about Twitter’s risky plan to save its ads business by forcing you to give it more of your data. A new year is the perfect time to buy an annual subscription, and ensure you have access to all our scoops in 2023 and beyond. Subscribe now and we’ll send you the link to join us in our chatty Discord server, where we now post all of our breaking news first.
Why TikTok's future has never been so cloudyByteDance thought it had a deal with the government in August. Then came the bans — and a spying scandalAs 2023 begins, open up the most-downloaded charts for free apps on iOS and Google and you’ll find TikTok where it usually is: on top. The video-centric social app currently ranks No. 3 overall in both stores, trailing only a shopping app and mood diary (on Android) and a to-do app and video editor (on iOS). That video editing app is CapCut, by the way, and it is also developed by ByteDance; CapCut is an app for making TikTok videos. Downloads are a crude metric for capturing an app’s cultural impact, but there’s no doubt that TikTok has retained its dominant position among social apps as the year begins. It’s the place where new trends are born, pop stars are minted, and young people spend a staggering share of their time. But while American teenagers spent their holiday break installing TikTok on their brand-new iPhones, US government officials were taking a much more skeptical view of the app and its Chinese parent company, ByteDance. A movement to ban the app that began with Republican state governors quickly spread to Congress, and now TikTok is forbidden from being installed on devices owned by the federal government. According to Reuters, 19 of the 50 states now restrict access to TikTok on government computers, with most of the bans being passed during a two-week period last month. That’s in addition to school districts and other parts of the public sector, which have introduced restrictions of their own. Here’s Paresh Dave at Reuters:
In some cases, these are largely symbolic protests: relatively few state agencies were maintaining significant presences on TikTok, and motivated hackers would likely have easier and more useful ways to surveil government targets than by accessing their TikTok data. But amid an ongoing trade war with China, distrust of ByteDance is the rare tech issue on which Republicans and Democrats found bipartisan agreement. The $1.7 trillion spending bill that President Biden signed into law on Thursday contained a provision banning TikTok from devices under federal management; it is also banned in the House of Representatives and the Senate. All of which raises a question that had seemed mostly resolved since Trump left office: could TikTok be banned in the United States, period? Trump tried and failed to forcibly divest ByteDance of TikTok and hand it to one of his top fundraisers, Oracle CEO Larry Ellison. Biden has taken a less thuggish approach to his China dealings, but in the end is proving to be quite hawkish on Chinese tech: he has worked to prevent China from developing advanced chips, plans to limit US investments in Chinese tech, and will restrict the ability of Chinese apps to collect data about Americans. (Guess who that last one is aimed at.) Since Biden took office, TikTok has been working to reach a deal with the Council on Foreign Investment in the United States that would let ByteDance continue to own the company while putting TikTok’s user data, recommendation algorithms, and corporate governance into a kind of quarantine. The company shared more details about its plans just before Christmas with Reuters. Here are Echo Wang and David Shephardson:
A basic template for the deal was in place by August, a TikTok spokeswoman told me today. But the Biden administration has been slow to make a decision, as different government departments and agencies disagree about how to move forward, Reuters reported. In that respect, the story of TikTok’s future is a familiar one to anybody who has followed the past half-decade of US tech regulation. Lawmakers hold hearings and draft rules, but succumb in the end to infighting and paralysis. The only changes we ultimately see come either from regulation in Europe or competitive pressures from rivals. But while that has been the story to date for Facebook, YouTube, Twitter, and others, TikTok’s position appears to be much more serious. For all the criticism that Facebook in particular took during that period, it was never banned from federal government devices. And while banning TikTok for consumers would surely cause a furor, Biden’s China posture to date suggests that he may be willing to do it anyway. At such a fraught time, ByteDance can ill afford a high-profile mistake. And yet in the days after more states began to ban TikTok, an internal investigation found that ByteDance employees had used TikTok to record journalists’ physical locations using their IP addresses. It was apparently part of a leak investigation in which ByteDance attempted to discover reporters’ sources — particularly sources for Forbes’ Emily Baker-White, who has broken a series of important stories about connections between TikTok and ByteDance over the past year.
As Baker-White noted, this represented a sharp reversal from October, when ByteDance tweeted that “TikTok has never been used to ‘target’ any members of the U.S. government, activists, public figures or journalists.” Analyzing TikTok reporters’ physical locations in an effort to out their sources certainly qualifies under my definition of targeting — and it met a lot of lawmakers’ definitions, too. It’s difficult to overstate the degree to which the TikTok spying scandal has undermined the goodwill the company spent the past few years cultivating through its transparency centers, public research APIs, and similar industry-leading measures. For years, executives have openly scoffed at the idea that their app could be used to surveil Americans. But in the end it was used for exactly that purpose. And worse, it was used against the Americans working to understand the relationship between ByteDance and TikTok. “The misconduct of certain individuals, who are no longer employed at ByteDance, was an egregious misuse of their authority to obtain access to user data,” the company told me over email. “This misbehavior is unacceptable, and not in line with our efforts across TikTok to earn the trust of our users. We take data security incredibly seriously, and we will continue to enhance our access protocols, which have already been significantly improved and hardened since this incident took place." I hope that’s true. But as the movement to ban TikTok accelerates, the company can no longer plead innocence to charges of targeted surveillance. For a handful of reporters, “TikTok is spying on you” was the rare conspiracy theory that turned out to be true. And as 2023 proceeds, that could give President Biden all the reason he needs to finish what Trump started. Musk readsThe chaos at Twitter continued throughout our vacation. Here are some of the lowlights: On December 15, Elon Musk banned multiple journalists from Twitter after they tweeted about ElonJet, an account that automatically posted publicly available air traffic data on Musk’s private yet. Preeminent internet reporter Katie Notopoulos held a Twitter Space to discuss the move. Musk joined, got angry, and left. The company quickly pulled down the Spaces feature after realizing that reporters who had been banned could somehow join it and speak. (It was later restored.) Twitter users flocked to Mastodon, which saw its user base jump from 300,000 monthly users in October to 2.5 million in November. (A true achievement, given that the Mastodon user experience hovers somewhere in between “1990s VCR” and “crypto wallet.”) Somewhere between 99 and 100 percent of new Mastodon users, including famed venture capitalist Paul Graham, promoted their Mastodon profiles on Twitter. Elon Musk and Ella Irwin, Twitter’s VP of Trust and Safety, quickly announced a new policy banning people from posting links to other social media sites on the platform. Under this new policy, they banned Paul Graham. Then Musk said sorry and brought Graham back, while also rolling back the policy. On December 18, Musk created a Twitter poll asking if he should step down as CEO, saying he would abide by whatever decision the people made. 57.5 percent of respondents said yes. Musk then said: “The question is not finding a CEO, the question is finding a CEO who can keep Twitter alive,” and “No one wants the job who can actually keep Twitter alive. There is no successor.” Sorry to 57.5 percent of voters. Meanwhile, Tesla shares continued to plummet. On December 30, Musk became the first person ever to lose $200 billion from their net worth. More recently, Musk shut down one of Twitter’s data centers on Christmas Eve, leading to widespread service interruptions. The company is also in the process of shutting down most of its US offices outside New York and San Francisco. In the meantime, Twitter has cut janitors and cleaning staff, and employees in San Francisco have begun bringing their own toilet paper to work. Today, Behnam Rezaei, Twitter’s head of product and engineering, and one of the last non-Elon Musk appointed leaders at the company, resigned. Happy New Year! — Zoë Schiffer Governing
Industry
Those good tweetsTalk to usSend us tips, comments, questions, and banned state government TikToks: casey@platformer.news and zoe@platformer.news. By design, the vast majority of Platformer readers never pay anything for the journalism it provides. But you made it all the way to the end of this week’s edition — maybe not for the first time. Want to support more journalism like what you read today? If so, click here: |
Older messages
13 predictions for platforms in 2023
Friday, December 16, 2022
Twitter! ChatGPT! Content moderation! And more
Twitter’s risky plan to save its ads business
Wednesday, December 14, 2022
Agree to personalize your ads — or else
How Elon botched his war on bots
Tuesday, December 13, 2022
PLUS: Why it's time to start leaving Twitter behind
The real scandal inside Facebook's cross-check program
Wednesday, December 7, 2022
It's not the program itself — it's the inequality it perpetuates
The promise and the peril of ChatGPT
Tuesday, December 6, 2022
The AI era is dawning — are any of us ready? PLUS: The Twitter Files
You Might Also Like
Theory Two
Friday, November 22, 2024
Tomasz Tunguz Venture Capitalist If you were forwarded this newsletter, and you'd like to receive it in the future, subscribe here. Theory Two Today, we're announcing our second fund of $450
🗞 What's New: AI creators may be coming to TikTok
Friday, November 22, 2024
Also: Microsoft's AI updates are helpful for founders ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
behind the scenes of the 2024 digital health 50
Friday, November 22, 2024
the expert behind the list is unpacking this year's winners. don't miss it. Hi there, Get an inside look at the world's most promising private digital health companies. Join the analyst
How to get set up on Bluesky
Friday, November 22, 2024
Plus, Instagram personal profiles are now in Buffer! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10words: Top picks from this week
Friday, November 22, 2024
Today's projects: Remote Nursing Jobs • CopyPartner • Fable Fiesta • IndexCheckr • itsmy.page • Yumestudios • Limecube • WolfSnap • Randomtimer • Fabrik • Upp • iAmAgile 10words Discover new apps
Issue #131: Building $1K-$10K MRR Micro SaaS Products around AI Search Optimisation, Fine-Tuning Image Models, AI-…
Friday, November 22, 2024
Build Profitable SaaS products!! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
(Free) Trial & Error— The Bootstrapped Founder 357
Friday, November 22, 2024
Today, I'll dive into the difference between a trial user and a trial abuser and what you can do to invite the former and prevent the latter. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
💎 Specially for you - will never be repeated again!
Friday, November 22, 2024
The biggest Black Friday sale in Foundr history...but it won't last forever! Black Friday_Header_2 Hey Friend , We knew our Black Friday deal was amazing—but wow, the response has been so unreal
Northvolt files for bankruptcy
Friday, November 22, 2024
Plus: Slush 2024 takeaways; Europe's newest unicorn View in browser Sponsor Card - Up Round-31 Good morning there, European climate tech poster child Northvolt is filing for Chapter 11 bankruptcy
Nov 2024: My first million!
Friday, November 22, 2024
$1M in annual revenue, B2B sales, SOC 2, resellers, grow team, and other updates in November 2024. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏