+2000% to conversions into sales (study)
Talview had a problem - too many low quality leads.
Their sales team couldn't handle all the leads.
Conversions into purchases were very low.
Then they changed their approach.
As a result: +2000% to lead quality
Here's how they did it...
First they were generating leads from 22 different channels.
Then they stopped measuring channels by number of leads.
Instead - they analyzed each channel by one parameter:
Life Time Value / Customer Acquisition Cost * 100
Turned out:
1. Offline events: 1333%
2. SEO: 686%
3. Partners (business development): 541%
So they focused all their efforts on just these TOP 3 channels.
Result:
+2000% to lead quality
Your channels can differ from theirs.
The key is to run your own analysis per channel.
Source: blog.talview.com
Cheers,Charlie Patel ;)
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