GrowthHackingIdea - Do you decrease your LTV by 31%?
After analyzing data from 88 SaaS companies, they discovered how discounts influence churn and LTV.
Here are the results...
Average 3 month churn rate:
1. Minimal discounts: 3.44%
2. Aggressive Discounts: 10.82%
Average relative LTV:
1. Minimal discounts: --
2. Aggressive Discounts: -31.41%
Source: www.priceintelligently.com
Cheers,Charlie Patel ;)
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