GrowthHackingIdea - Do you decrease your LTV by 31%?

Today's hack
They analyzed 88 SaaS companies and found what decreases LTV by 31.41%...

After analyzing data from 88 SaaS companies, they discovered how discounts influence churn and LTV.

Here are the results...

Average 3 month churn rate:
1. Minimal discounts: 3.44%
2. Aggressive Discounts: 10.82%

Average relative LTV:
1. Minimal discounts: --
2. Aggressive Discounts: -31.41%

Source: www.priceintelligently.com


Cheers,
Charlie Patel ;)

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