Saas Marketer - Let me tell you a story...

Let me tell you a story...

Introducing...

Jan 9

Let me tell you a story...

Four years ago, I was Head Of Marketing at Ebsta (a sales business), we started the Sales Ops Demystified podcast (now called The Revenue Intelligence Podcast).

The podcast started well: we started getting our ideal customer persona coming to us to be interviewed, instead of ignoring my cold Linkedin messages!

We also started generating some inbound organic traffic as all the content was published on their blog and started generating some social engagement from video clips posted on Linkedin.

But then something magical happened... The VP of Sales Operations from a B2B SaaS company that you probably know, came on the show, did a great interview, and then randomly started chatting with our CEO on Linkedin...

And four months later ended up buying our sales software for all 183 of our salespeople 🤯

This generated a 9-10x ROI on all the time and money we spent on the show.

I felt like I had discovered the holy grail of podcasting: short-term, attributable ROI with long-term value add, branding building, SEO and social benefits compounding over time.

So I left Ebsta... they became our first client, and still are a client!

The show has over 250 episodes released, 40k downloads just on Apple Podcasts and is the most downloaded podcast in sales/rev ops and is now generating a significant ROI for Ebsta through SEO value, social engagement, positioning and also customers/partners generated through relationships with guests.

We took this process, make incremental improvements each month and currently implement it for over 60 podcasts in different niches for a monthly subscription.

The basic approach is to choose a sub-niche within your market that is underserved and then become the #1 most downloaded podcast in that sub-niche within 6 months If we do that, we should be able to generate a significant ROI from SEO value, social exposure and in particular... relationships built with guests.

Now the bad news is that Fame (you can see our clients on the homepage here) charges a minimum of $3,000 per month to start and grow podcasts.

Until today...

We are trailing a version of this podcast process that gives you a license to use Fame's podcast system for your podcast.

It also includes time with me (Tom Hunt) and all the information and software (Abney and bCast accounts) you need to turn your podcast into a revenue generating machine.

It's called the Fame Podcast Accelerator.

Find out more here 👇

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Saas Marketer - Let me tell you a story...

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