8 lead gen tips to jump-start your 2023 goals

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The Content Marketer

Today, we’re sharing our best tips for lead generation, reviewing 20 excellent examples of b2b content, discovering the importance of customer advocacy and more!



Tips for Lead Generation: Finding Your Brand’s Main Characters

Tips for Lead Generation: Finding Your Brand’s Main Characters

Your brand is a story, and lead generation identifies the main characters. Here are our best tips for finding the right people with the right content.

   
TIME TO READ:
12
MINUTES


20 Creative B2B Content Marketing Examples

20 Creative B2B Content Marketing Examples

Looking for inspiration in your next marketing campaign? Here are 20 B2B content marketing examples to engage your audience.

   TIME TO READ:
10
MINUTES


The Power of Customer Advocacy (and Why You’re The Best One to Wield It)

The Power of Customer Advocacy (and Why You’re The Best One to Wield It)

What is customer advocacy? What does it mean for your business? Why are you in the perfect position to be a customer advocate? Let’s find out!

   TIME TO READ:
9
MINUTES

 
Content People: Finding Your Full Self With Lisa Marchiano

Content People: Finding Your Full Self With Lisa Marchiano

In this episode, Lisa Marchiano, co-host of “This Jungian Life” and author of “Motherhood — Finding and Facing Yourself,” joins Meredith and Ian to examine how bringing your full self to your personal and professional endeavors can make a dramatic difference in your career.

 
The State of Content Marketing Management in 2023

Check out what else we're reading:


Search engine land

Why Advertisers Should Reassess Google Ads Recommendations


martech

2023 Predictions: How Data Will Change Marketing in the New Year


Forbes

Can Content Marketing ROI Beat Inflation?

                                                           

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