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19 January, 2023

Email geeks collaborating on dark mode tips.

Resource

Ultimate Guide to Dark Mode [+ Tips from the Email Community]

Back in October, Anne Tomlin tweeted “Is there one single article that covers all Dark Mode hacks? There needs to be.”

So, Anne Tomlin, Carin Slater, and the rest of the email community put their heads together and went to work crafting a comprehensive list of the best Dark Mode resources.

You’ll want to bookmark this one—trust me. It includes the original guide (written by Alice Li) and is full of fresh guidance, code snippets to steal, and troubleshooting tips for finicky email clients.

I’m not saying this guide will solve all of your problems (it can’t help you become a morning person or remember where you put your phone) but it can help you solve a lot of them.

Hannah Tiner (she/they)
Email Design and Production Specialist, Litmus

Pop quiz:
What are the benefits of semantic email code?

It uses less code overall
It improves accessibility
There are fewer bugs
All of the above

Scroll to the bottom for the answer.

Breathe fresh air into your email designs with these email design trends we’re expecting to see in 2023.
Here’s an easy new year’s resolution—learn the basics of leveraging Litmus’ robust email builder. Join the webinar on January 25th next week.
Let’s give 2022 one last hurrah with our favorite emails of December.

Hannah’s Bookmarks

We at Litmus love designing opportunities for delight in email. Varun Murkar’s blog post about what makes for effective delight is a must-read.
Great personalization is a powerful marketing tool—make sure your strategy is ethical with these tips from Megan Yu at Salesforce.
This Wirecutter resource makes a great case against unsubscribe services, and is a solid reminder of how to make unsubscribing processes easy and straightforward.

Agree/disagree?

@PavelASamsonov on Twitter: There's no such thing as content design. Every designer I've ever met is discontent.

Hey there, it’s Hannah!

I’m an email designer with a love for visual storytelling and making digital experiences accessible. When I’m not pushing pixels around in Figma, I enjoy video games and trying to keep my houseplants alive.

Quick question: which trend in email marketing has got to go?

The answer is d. All of the above. Overall, semantic code is better for readability, accessibility, and has many other perks.

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Solve your Dark Mode problems, discover 2023’s email design trends, and more

Ultimate Guide to Dark Mode [+ Tips from the Email Community]

Hannah’s Bookmarks

Agree/disagree?

Hey there, it’s Hannah!

Older messages

Tips to spruce up your welcome emails, email designs, and more

Start the new year with some swag(ger)

Our greatest email hits 🎶, the ins and outs of email frameworks, the busiest month for engagement, and more

Explore image swapping dynamic content for email, learn what makes an award-winning email, and more

The key to a great welcome series, see the Email Excellence Award winners, and more

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