GrowthHackingIdea - $500k in 6 months ($0 CPA)

CoffeeForLess didn't acquire new customers = didn't waste a penny on any acquisition channels.
But by using this approach they were able to make over $500k in half a year.

What did they do?

They created 3 automated email sequences...
1. "Win Back" sequence: resulted in over $200,000 in extra revenue.
2. "Replenishment" sequence: resulted in over $150,000 in extra revenue.
3. "Best Customers" sequence: resulted in over $200,000 in extra revenue.

"Win Back" sequence (earned over $200,000):
1. Sent 90, 100, 120 days after the most recent purchase.
2. Email: "5% off for the next order."

"Replenishment" sequence (earned over $150,000):
1. Sent every 50 days after the most recent purchase of "replenishment-friendly" products.
2. Email: "Thank you for your purchase. Wanted to see if you needed some more..."

"Best Customers" sequence (earned over $200,000):
1. Sent to those who:
+ had not purchased in 75 days
+ had placed 3 or more orders
+ had spent more than $500
2. Email: "Best customers deserve more. Take 7% off your next order."

Do you have these sequences set up?

Source: cdn2.hubspot.net


Cheers,
Charlie Patel ;)



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