GrowthHackingIdea - 35x more traffic than expected (study)

When you decide what keyword to write your next blog post about, you do your research using Google Keyword Planner.
Do you? I hope you do. :)

And usually when we see low average search volume, we ignore this keyword.
Yes, it has less competition...
But it isn’t worth investing your time into a keyword that will only be seen by 10 people.
Right?

Make sense.

But here's the hidden trick.

These folks created an article exactly for a keyword with tiny (= 10) average search volume.
After some time they checked their stats and here's what they found.
Impressions on Google - 352/month! That's 35 times more traffic than Google predicted.

Why?

Because when you write a valuable article, it get's found not only by your main keyword but also by tons of other long tail keywords you weren't even thinking about.

Conclusion:
Don't let low search volume stop you from creating a blog post around a suitable low-competition keyword. ;)

Source: www.ladesk.com


Cheers,
Charlie Patel ;)



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