The Steal Club - 🕵️‍♂️ TSC #69: Don't hurt your b*tt

Welcome to The Steal Club!

Today's heist plan:

• You need an enemy
• Recycling saves the world (and your content)
• How to get more replies to your email
• Don't hurt your b*tt

Let's dive in!

You need an enemy

You need an enemy as a creator.

We are not talking about a Darth Vader or Voldemort kind of guy.

An enemy in this context refers to something you strongly disagree with.

This translates into having a strong Point of View about something. Which means it’s easier for people to “rally” behind you.

An enemy helps you stand out from the crowd.

For Justin Welsh, his enemy is regular 9-5 jobs (he encourages people to become solopreneurs).

Justin Welsh @thejustinwelsh I wanted to work for a company that cared deeply about me, so I employed myself. December 17th 2022 478 Retweets 3560 Likes

So, who is your enemy?

🕵️‍♂️ Stolen from Justin Welsh’s Saturday Solopreneur​

Recycling your content is not lazy marketing

I 100% agree with Amanda here 👇

Amanda Natividad @amandanat Repurposing your best tweets into LinkedIn or Instagram carousels isn't lazy. It's good distribution. January 3rd 2023 32 Retweets 394 Likes

A while back I wrote about how I personally recycle all my content.

I even did an experiment to post entirely recycled content for 1 week.

The results where pretty good. Why don't you see for yourself?​

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How to get more replies to your email

If you write a newsletter, you know how important it is for people to reply to your emails.

This tells your audience's inbox that your email is legit, so it lands on the Primary inbox.

There are many creative ways to get people to do it, but this one is super fun 👇

Lesson: be creative when prompting your audience. A riddle, a math operation, a fun joke...Don't be afraid to experiment!

🕵️‍♂️ Stolen from Growth in Reverse who saw it on The Generalist​

A fence hurts your b*tt

You can’t serve both beginners and advanced audiences

If you try to serve both, you serve neither.

You are sitting on a fence.

And sitting on a fence hurts your b*tt.

Lesson: Pick a side

🕵️‍♂️ Stolen from this reply to this tweet​

💰The Stash

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And that's a wrap for today!

See you next week!

PS: What do you think of today's email?

​👍 Worth it - 😐 Meh - was ok. - 👎 Not interesting to me​

Alex Llull Thief Master The Steal Club Share this newsletter | Say 👋 on Twitter | Sponsor this newsletter